There’s a lot to learn from Les Miraculeux - France ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Les Miraculeux - France could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 80.0% of their emails - the main ones they use are 🖤 😍 🎅 🎄 ☀️ ❤️.
On Panoramata, we gather and analyze the entire Les Miraculeux - France email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'un lait après soleil offert ☀️🥰' and 'trouvez vite vos matchs 💘'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.lesmiraculeux.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Les Miraculeux - France
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Les Miraculeux - France
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
promos - monstres - PROLONGATION - : - Santé - :
Emoji use in subject lines
Most popular emojis
🖤 - 😍 - 🎅 - 🎄 - ☀️ - ❤️
🖤 - 😍 - 🎅 - 🎄 - ☀️ - ❤️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
un lait après soleil offert ☀️🥰
Email from
Les Miraculeux - France
trouvez vite vos matchs 💘
Email from
Les Miraculeux - France
Fête des mères : on rend hommage à nos mamans 💕
Email from
Les Miraculeux - France
Pam Lawrence [Verified] 5⭐️/5 "Very delicious gummies, I love taking them every day :) Really appreciate the natural and clean ingredient list - it is very important for me. After 1 month I feel like my hair has become stronger, it falls outa lot less and grows faster. Thank you!" Our natural gummies are ideal to strengthen your hair and accelerate its growth, strengthen the nails, and re-hydrate the skin. All of our supplements are composed of plants and vitamins. 💆🏼♀️
Feed Ad from
Les Miraculeux - France
Pam Lawrence [Verified] 5⭐️/5"I am very pleased with the results of taking the sleep gummies and am feeling that i no longer have insomnia. Thank you."Our natural vegan Sleep gummies help you fall asleep faster, improve sleep quality and promote relaxation. All of our supplements are composed of plants and vitamins. 😴
Feed Ad from
Les Miraculeux - France
Meet your health goals with our gummies! ✅ Just take 2 gummies a day - it's the easiest healthy habit you could imagine. A fantastic concentrated blend of vitamins, minerals and trace elements in a tasty sweet. Don't think it'll work for you? Thousands of people have felt the life-changing effects, taking care of their health each day without feeling restricted. Start now and notice the difference in 3 weeks ⬇
Feed Ad from
Les Miraculeux - France
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
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We monitor your competitors emails & sms, and organize them for you.
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On several networks, you can see and save the ads published by your competitors, with full history access.
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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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As the importance of quality sleep and overall well-being is becoming more of a priority for consumers, the mattress and bedding industry has seen significant growth. This has led to the the emergence of DTC sleep brands, which are creating fresh business models, and finding new acquisition channels to sell sleep essentials. These brands strive to offer innovative solutions aligned with the industry's evolution towards enhancing the sleep experience.
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.
