Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Les Raffineurs ecommerce marketing strategy - and from other brands from the Accessories industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Les Raffineurs could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 87.1% of their emails - the main ones they use are 🎁 🎄 🕐 ✍🏼 🚩 💙.
On Panoramata, we gather and analyze the entire Les Raffineurs email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Ouvrez… C'est cadeau 💝' and '🚩 Dernière chance pour commander à temps 🚩'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.lesraffineurs.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Les Raffineurs
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Les Raffineurs
gets a score of
-4.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
fin - d - année - Alors - Livraison - cadeau
Emoji use in subject lines
Most popular emojis
🎁 - 🎄 - 🕐 - ✍🏼 - 🚩 - 💙
🎁 - 🎄 - 🕐 - ✍🏼 - 🚩 - 💙
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Ouvrez… C'est cadeau 💝
Email from
Les Raffineurs
🚩 Dernière chance pour commander à temps 🚩
Email from
Les Raffineurs
Déjà la fête des pères 😬
Email from
Les Raffineurs
✨ NOUVELLES PÉPITES ✨Découvrez nos nouvelles trouvailles, dénichées auprès de belles marques et de petits créateurs du monde entier.
Feed Ad from
Les Raffineurs
Découvrez notre sélection unique de produits dénichés aux quatre coins du monde pour vous faire plaisir ou gâter ceux que vous aimez.
Feed Ad from
Les Raffineurs
Revenez vite avant que vos coups de coeur ne soient plus disponibles ! ⏳
Feed Ad from
Les Raffineurs
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Nosto
Nosto enables online retailers to deliver their customers a personalized shopping experience.
analytics
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
More details →
Trustpilot
Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.
analytics
More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.
Semrush and Similarweb are two of the most popular competitive analysis tools out there but they have clear differences. Learn which one is the best platform for your business and their corresponding pros and cons.
New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!
