Average subject length
40
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
850.07
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-4.8
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Your - welcome - gift - expires - You're - Don't
Words appearing most often in the sampled subject lines.
Domain rating
77
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
4361534
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
931154
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
41812
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
961706
Total links from other websites pointing to this brand.
Text backlinks
960497
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
113415
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
1172
Backlinks that lead to the brand through a redirect.
Image backlinks
353133
Backlinks attached to images rather than text.
Frame backlinks
10
Backlinks recorded inside embedded frames.
Form backlinks
8
Links recorded through HTML form actions.
Explore more brands in these industries
You can access here some of the data we collect on Lulus ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lulus improve their open rate, especially on mobile devices.
We display here a overview of Lulus email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'You're In! 15% Off Sitewide Inside!' and 'Don't miss it! Your welcome gift expires soon!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://www.lulus.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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