Lumi

Marketing Strategy Breakdown

Logo of
Lumi
An overview of
Lumi
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Lumi

- Ecommerce marketing strategy

Interested to gather some elements regarding Lumi ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 90.48% of their emails - the main ones they use are 🎹 🎶 🎙️ 🌈 🎵 🎼.

We display here a overview of Lumi email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'May the 4th be with you: Play Star Wars on the piano 🪐' and 'Learn AC/DC Rick James and the Spiderman theme 🕷️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://playlumi.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Lumi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Lumi

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1478.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lumi

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Start - your - 30 - day - Join - way

Emoji use in subject lines

90.48
% of subject lines have emojis

Most popular emojis

🎹 - 🎶 - 🎙️ - 🌈 - 🎵 - 🎼

🎹 - 🎶 - 🎙️ - 🌈 - 🎵 - 🎼

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lumi

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Featured Email Marketing Assets from

Lumi

May the 4th be with you: Play Star Wars on the piano 🪐

May the 4th be with you: Play Star Wars on the piano 🪐

Email from

Lumi

Learn AC/DC Rick James and the Spiderman theme 🕷️

Learn AC/DC Rick James and the Spiderman theme 🕷️

Email from

Lumi

Watch the journey of 3 piano beginners over 30 days 📆

Watch the journey of 3 piano beginners over 30 days 📆

Email from

Lumi

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Featured Ads and Paid Media Examples from

Lumi

Lumi
Lumi

Feed Ad from

Lumi

Lumi
Lumi

Feed Ad from

Lumi

Lumi
Lumi

Feed Ad from

Lumi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://playlumi.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
Lumi
domain SEO authority.

It shows the power of
Lumi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://playlumi.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://playlumi.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://playlumi.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://playlumi.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8297
One of the most important metrics for
Lumi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2068
) and their Domain Rating.

Total Keywords

2068
Why does this matter for
Lumi
SEO strategy? 

This is the total number of keywords where 
Lumi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

528
The total number of domain who have a link to  
Lumi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

656
What's a backlink? A link from another domain that redirect to  
Lumi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

661

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Email flows & sequences breakdown

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Affirm

Affirm

Monthly payment option for purchases.

payment

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Feefo

Feefo

Feefo customer review and feedback system for service and products.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Refersion

Refersion

Affiliate tracking management program.

ads

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
TikTok

TikTok

TikTok videos mentions.

media

More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

More details →
YouTube

YouTube

Embedded videos from YouTube.

media

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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find the perfect example
"
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