Lunya
Marketing Strategy Breakdown

Logo of
Lunya
An overview of
Lunya
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Lunya
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Lunya, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Lunya team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

We display here a overview of Lunya email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'summer's best sellers' and 'NEW (it girl) airy cotton'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://lunya.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Lunya
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Lunya

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1462.25
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lunya

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

you're - not - dreaming - The - we - scrunchie

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lunya

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Featured Email Marketing Assets from

Lunya

summer's best sellers

summer's best sellers

Email from

Lunya

NEW (it girl) airy cotton

NEW (it girl) airy cotton

Email from

Lunya

FINAL HOURS (to get a free gift)

FINAL HOURS (to get a free gift)

Email from

Lunya

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Featured Ads and Paid Media Examples from

Lunya

Lunya
Lunya

Pack your travel bag with lightweight, airy, and dreamy fabrics to whisk you off to summer getaways (and then back to the chaise lounge). Effortlessly stylish, breezy, and breathable, these styles were made for traveling, lounging, and everything in between.

Lunya

Lunya

Feed Ad from

Lunya

Lunya
Lunya

Pack your travel bag with lightweight, airy, and dreamy fabrics to whisk you off to summer getaways (and then back to the chaise lounge). Effortlessly stylish, breezy, and breathable, these styles were made for traveling, lounging, and everything in between.

Washable Silk Elastic Strap Jumpsuit in Otium Tan

Washable Silk Elastic Strap Jumpsuit in Otium Tan

Feed Ad from

Lunya

Lunya
Lunya

Level up those getting-ready photos with a look that says marriage material.

Lunya

Lunya

Feed Ad from

Lunya

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://lunya.co/

Domain Rating

65
This is the overall metric that matters most, as it sets
Lunya
domain SEO authority.

It shows the power of
Lunya
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://lunya.co/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://lunya.co/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://lunya.co/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://lunya.co/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

44648
One of the most important metrics for
Lunya
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7444
) and their Domain Rating.

Total Keywords

7444
Why does this matter for
Lunya
SEO strategy? 

This is the total number of keywords where 
Lunya
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2335
The total number of domain who have a link to  
Lunya
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Lunya
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

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Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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