MAC Cosmetics
Marketing Strategy Breakdown

Logo of
MAC Cosmetics
An overview of
MAC Cosmetics
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Braze
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

MAC Cosmetics
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for MAC Cosmetics.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! MAC Cosmetics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 43.59% of their emails - the main ones they use are ✨ 🎁 ⏰ 👀 😲 🙌.

On Panoramata, we gather and analyze the entire MAC Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Take a trip to the upside down 🖤' and 'Your exclusive early access!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.maccosmetics.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

MAC Cosmetics
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

MAC Cosmetics

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1738.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MAC Cosmetics

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

offers - Last - chance - for - MACTREND - viral

Emoji use in subject lines

43.59
% of subject lines have emojis

Most popular emojis

✨ - 🎁 - ⏰ - 👀 - 😲 - 🙌

✨ - 🎁 - ⏰ - 👀 - 😲 - 🙌

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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MAC Cosmetics

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Featured Email Marketing Assets from

MAC Cosmetics

Take a trip to the upside down 🖤

Take a trip to the upside down 🖤

Email from

MAC Cosmetics

Your exclusive early access!

Your exclusive early access!

Email from

MAC Cosmetics

NEW! The gel pencil eye liners you need 🌈

NEW! The gel pencil eye liners you need 🌈

Email from

MAC Cosmetics

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Featured Ads and Paid Media Examples from

MAC Cosmetics

MAC Cosmetics
MAC Cosmetics

Shop the makeup must-haves on your wishlist with the 50% off sale. For a limited time only

M·A·C Cosmetics

M·A·C Cosmetics

Feed Ad from

MAC Cosmetics

MAC Cosmetics
MAC Cosmetics

Feed Ad from

MAC Cosmetics

MAC Cosmetics
MAC Cosmetics

Shop the makeup must-haves on your wishlist with the 50% off sale. For a limited time only

M·A·C Cosmetics

M·A·C Cosmetics

Feed Ad from

MAC Cosmetics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.maccosmetics.co.uk/

Domain Rating

72
This is the overall metric that matters most, as it sets
MAC Cosmetics
domain SEO authority.

It shows the power of
MAC Cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.maccosmetics.co.uk/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.maccosmetics.co.uk/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.maccosmetics.co.uk/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.maccosmetics.co.uk/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

296964
One of the most important metrics for
MAC Cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
34464
) and their Domain Rating.

Total Keywords

34464
Why does this matter for
MAC Cosmetics
SEO strategy? 

This is the total number of keywords where 
MAC Cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8995
The total number of domain who have a link to  
MAC Cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
MAC Cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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