On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Manucurist - FR.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Manucurist - FR could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Splio .
Fun fact - they're using emojis in 61.11% of their emails - the main ones they use are ✨ 😍 ⏰ 🎨 🎄 ❤️.
On Panoramata, we gather and analyze the entire Manucurist - FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Des résolutions qu'on tiendra cette fois-ci' and 'Notre secret pour un nail art de Noël réussi'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.manucurist.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Manucurist - FR
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Manucurist - FR
gets a score of
-1.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Splio
Most common words
trèèèès - joyeux - No - l - Notre - avant
Emoji use in subject lines
Most popular emojis
✨ - 😍 - ⏰ - 🎨 - 🎄 - ❤️
✨ - 😍 - ⏰ - 🎨 - 🎄 - ❤️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Des résolutions qu'on tiendra cette fois-ci
Email from
Manucurist - FR
Notre secret pour un nail art de Noël réussi
Email from
Manucurist - FR
Jusqu'à ce soir...après il sera trop tard !
Email from
Manucurist - FR
Le Kit "Summer Rainbow" parfait pour un été pop et coloré ☀️ Profitez de la livraison offerte pour l'achat du kit.
Feed Ad from
Manucurist - FR
Vous voilà parée pour un été ensoleillé ☀️ Découvrez en édition limitée la trousse Flashback pour une manucure at-home au top qui tient jusqu'à 10 jours !
Feed Ad from
Manucurist - FR
La plus 80's des collabs de l'été ☀️ Découvrez la collection signée Manucurist x Albertine pour un été rétro et coloré !
Feed Ad from
Manucurist - FR
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.
In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.
