Monitoring Website Traffic Organic SEO data and Email Marketing Data for Mela Comfort, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Mela Comfort improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 12.22% of their emails - the main ones they use are 👉 ☁️ 👀 ✨ ☕ 🌸.
We display here a overview of Mela Comfort email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'FLASH SALE: Up to 60% off Weighted Blankets' and 'Last Chance: Up to 60% Off Weighted Blankets!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.melacomfort.co.uk/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Mela Comfort
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Mela Comfort
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Blanket - - - Adult - Range - Introducing - Last
Emoji use in subject lines
Most popular emojis
👉 - ☁️ - 👀 - ✨ - ☕ - 🌸
👉 - ☁️ - 👀 - ✨ - ☕ - 🌸
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
FLASH SALE: Up to 60% off Weighted Blankets
Email from
Mela Comfort
Last Chance: Up to 60% Off Weighted Blankets!
Email from
Mela Comfort
Up to 60% Off EVERYTHING!
Email from
Mela Comfort
Feed Ad from
Mela Comfort
Feed Ad from
Mela Comfort
Feed Ad from
Mela Comfort
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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On several networks, you can see and save the ads published by your competitors, with full history access.
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Imagine transforming your email marketing campaigns so that your messages consistently stand out and get opened. What if your subject lines were irresistible, your timing impeccable, and your content so compelling that people couldn’t wait to see what you’ll send next? In this article, we’ll explore ten proven ways to increase your email open rates to drive better results from your email marketing campaigns.
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