Look great. Feel even better. Mizzen+Main combines performance fabrics with modern silhouettes to create comfortable clothes that come with confidence.
Monitoring Website Traffic Organic SEO data and Email Marketing Data for Mizzen + Main, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Mizzen + Main team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Optimizely .
On Panoramata, we gather and analyze the entire Mizzen + Main email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Additional 15% off ends tonight' and 'Oh me oh May'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.mizzenandmain.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Mizzen + Main
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Mizzen + Main
gets a score of
-1.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Optimizely
Most common words
QRST-shirt - Did - s - It - Choose - Must
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Additional 15% off ends tonight
Email from
Mizzen + Main
Oh me oh May
Email from
Mizzen + Main
Your all-year polos are here
Email from
Mizzen + Main
Get out of town and look good doing it.
Feed Ad from
Mizzen + Main
Feed Ad from
Mizzen + Main
Feed Ad from
Mizzen + Main
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.
Several tools have been developed to help benchmark companies against each other and these tools have been invaluable to marketers. If you’re looking for a suitable tool for your goals, you’re in luck because, in this article, we’ll discuss common ecommerce benchmarking tools and how they work.
You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.
