Mojo
Marketing Strategy Breakdown

Logo of
Mojo
An overview of
Mojo
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Mojo
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Mojo ecommerce marketing strategy - and from other brands from the Health & Wellness industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Mojo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 6.67% of their emails - the main ones they use are ☀️.

We display here a overview of Mojo email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'NEW: Intention Cards are Here!' and 'Weekend sale! 20% off mojo soft chews'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://mojo.shop/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Mojo
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Mojo

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1816.78
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mojo

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

about - ingredient - stacking - Celebrating - Take - to

Emoji use in subject lines

6.67
% of subject lines have emojis

Most popular emojis

☀️

☀️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mojo

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Featured Email Marketing Assets from

Mojo

NEW: Intention Cards are Here!

NEW: Intention Cards are Here!

Email from

Mojo

Weekend sale! 20% off mojo soft chews

Weekend sale! 20% off mojo soft chews

Email from

Mojo

Summertime Mojo ☀️

Summertime Mojo ☀️

Email from

Mojo

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Featured Ads and Paid Media Examples from

Mojo

Mojo
Mojo

Feed Ad from

Mojo

Mojo
Mojo

Feed Ad from

Mojo

Mojo
Mojo

Feed Ad from

Mojo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mojo.shop/

Domain Rating

37
This is the overall metric that matters most, as it sets
Mojo
domain SEO authority.

It shows the power of
Mojo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mojo.shop/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://mojo.shop/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://mojo.shop/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://mojo.shop/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1687
One of the most important metrics for
Mojo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
821
) and their Domain Rating.

Total Keywords

821
Why does this matter for
Mojo
SEO strategy? 

This is the total number of keywords where 
Mojo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

214
The total number of domain who have a link to  
Mojo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

957
What's a backlink? A link from another domain that redirect to  
Mojo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

930

Backlinks NoFollow

582

Backlinks Redirect

27

Backlinks Images

30

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

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