Interested to gather some elements regarding Moment ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Moment team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
On Panoramata, we gather and analyze the entire Moment email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'One Week Only: 15% Off Bags' and 'The Father's Day Sale is On!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://drinkmoment.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Moment
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Moment
gets a score of
-3.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
For - Her - Flash - Filter - Choose - More
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
One Week Only: 15% Off Bags
Email from
Moment
The Father's Day Sale is On!
Email from
Moment
Buy One Course Get One Free
Email from
Moment
Lens Filters. 🔎 They're the secret sauce to cinematic footage and crispier photos.Looking to save on a VND, CPL, UV, Cinebloom, or Cineflare filter? Claim the code "SUMMERFILTERS" at checkout to save 10%
Feed Ad from
Moment
Save on the gear you need at Moment 📸 A marketplace for creators just like you. Camera gear, experiences, online courses, and more✔️ Over 20,000 5-star reviews✔️ Fast & Free shipping on most orders✔️ 24/7 service from pro Gear Guides
Feed Ad from
Moment
Save on the gear you need at Moment 📸 A marketplace for creators just like you. Camera gear, experiences, online courses, and more✔️ Over 20,000 5-star reviews✔️ Fast & Free Shipping on most orders✔️ 24/7 service from pro Gear Guides
Feed Ad from
Moment
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.
Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.
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Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:
![How to Write Good Email Ecommerce Newsletters [5 Tips]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6369521adcc08ef9b78a0e65_kmkmmk.jpg)
Writing a good subject line is very important for your email marketing campaign.
