Interested to gather some elements regarding Monobi ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Monobi could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 22.22% of their emails - the main ones they use are 🌱.
On Panoramata, we gather and analyze the entire Monobi email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Are you feeling these SPRING vibes? 🌱' and 'MONOBI Spring Sales 🌱 LAST CALL!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 20 on https://monobistudio.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Monobi
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Monobi
gets a score of
-4.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
Season - Jacket - par - excellence? - ECO - vibes?
Emoji use in subject lines
Most popular emojis
🌱
🌱
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Are you feeling these SPRING vibes? 🌱
Email from
Monobi
MONOBI Spring Sales 🌱 LAST CALL!
Email from
Monobi
MAKE YOUR WAY LIGHTER!
Email from
Monobi
Stop giving up comfort in urban context!Monobi men's outwear is functional and performing, designed for every day life.Here are our top recommendations for you.
Feed Ad from
Monobi
Per noi non dovresti mai rinunciare al comfort!Il nostro abbigliamento outdoor è funzionale e performante, pensato per la vita di ogni giorno.Hai trovato qualcosa che ti piace?
Feed Ad from
Monobi
Scopri i saldi Monobi nel nostro store. Vieni a trovarci a {{page.location.city}}, all'indirizzo {{page.location.street_address}}.
Feed Ad from
Monobi
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
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Backlinks Form
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