More Labs
Marketing Strategy Breakdown

Logo of
More Labs
An overview of
More Labs
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

More Labs
Ecommerce Marketing Strategy

There’s a lot to learn from More Labs ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 54.55% of their emails - the main ones they use are 🍻 🇸 🇺 🥂.

On Panoramata, we gather and analyze the entire More Labs email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'here's $30 off so you can drink smart 🍻 🇺🇸' and 'last chance to take $30 off for Memorial Day 🍻 🇺🇸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://www.morelabs.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

More Labs
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

More Labs

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

891.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

More Labs

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

last - minute - Morning - Recovery - Welcome - chance

Emoji use in subject lines

54.55
% of subject lines have emojis

Most popular emojis

🍻 - 🇸 - 🇺 - 🥂

🍻 - 🇸 - 🇺 - 🥂

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

More Labs

here's $30 off so you can drink smart 🍻 🇺🇸

here's $30 off so you can drink smart 🍻 🇺🇸

Email from

More Labs

last chance to take $30 off for Memorial Day 🍻 🇺🇸

last chance to take $30 off for Memorial Day 🍻 🇺🇸

Email from

More Labs

feeling great after drinking just got easier 🍻 🇺🇸

feeling great after drinking just got easier 🍻 🇺🇸

Email from

More Labs

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Featured Ads and Paid Media Examples from

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Feed Ad from

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Feed Ad from

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Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.morelabs.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
More Labs
domain SEO authority.

It shows the power of
More Labs
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.morelabs.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://www.morelabs.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://www.morelabs.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://www.morelabs.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7380
One of the most important metrics for
More Labs
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2143
) and their Domain Rating.

Total Keywords

2143
Why does this matter for
More Labs
SEO strategy? 

This is the total number of keywords where 
More Labs
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1101
The total number of domain who have a link to  
More Labs
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7213
What's a backlink? A link from another domain that redirect to  
More Labs
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6989

Backlinks NoFollow

2972

Backlinks Redirect

224

Backlinks Images

479

Backlinks Frame

0

Backlinks Form

1

Next live session: Email Deliverability 101 - How To Send Better Emails

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

More details →
TikTok

TikTok

TikTok videos mentions.

media

More details →
Taboola

Taboola

Personalized recommendations technology.

ads

More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →

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More Labs

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on competitors"
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