Here are some marketing takeaways for Mpix.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Mpix team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).
Fun fact - they're using emojis in 47.62% of their emails - the main ones they use are 👋 ✨ 🎓 ☀️ 💸 🙌.
On Panoramata, we gather and analyze the entire Mpix email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '3 Ideas for Your Travel Photos✈️' and 'Flash Sale - 25% off Towels☀️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.mpix.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Mpix
then?
With their average of
27
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Mpix
gets a score of
-4.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Listrak
Most common words
ends - at - midnight - Our - Get - today
Emoji use in subject lines
Most popular emojis
👋 - ✨ - 🎓 - ☀️ - 💸 - 🙌
👋 - ✨ - 🎓 - ☀️ - 💸 - 🙌
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
3 Ideas for Your Travel Photos✈️
Email from
Mpix
Flash Sale - 25% off Towels☀️
Email from
Mpix
Time is running out...
Email from
Mpix
Looking for a heartfelt anniversary gift? Create a timeless keepsake featuring archival quality papers, true-to-life color, and handcrafted detail from the most trusted name in photo printing. Plus, get 25% off your first purchase when you create an account.
Feed Ad from
Mpix
Handcrafted to honor your brightest moments, our Prints are guaranteed to last up to 200 years with true-to-life color and unrivaled detail.
Feed Ad from
Mpix
Handcrafted to honor your brightest moments, our Prints are guaranteed to last up to 200 years with true-to-life color and unrivaled detail.
Feed Ad from
Mpix
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.
Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.
An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.
