Mr. Marvis
Marketing Strategy Breakdown

Logo of
Mr. Marvis
An overview of
Mr. Marvis
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Mr. Marvis
Ecommerce Marketing Strategy

There’s a lot to learn from Mr. Marvis ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Mr. Marvis team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.52% of their emails - the main ones they use are ▶️.

On Panoramata, we gather and analyze the entire Mr. Marvis email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Simply perfect: The Piqué Polo' and 'MR MARVIS x Senatori: a piece of art'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://www.mrmarvis.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Mr. Marvis
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Mr. Marvis

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2093.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mr. Marvis

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Easy - Sweater - - - limited - Happy - for

Emoji use in subject lines

1.52
% of subject lines have emojis

Most popular emojis

▶️

▶️

What does it say about their email marketing strategy - especially on their subject lines? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mr. Marvis

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Featured Email Marketing Assets from

Mr. Marvis

Simply perfect: The Piqué Polo

Simply perfect: The Piqué Polo

Email from

Mr. Marvis

MR MARVIS x Senatori: a piece of art

MR MARVIS x Senatori: a piece of art

Email from

Mr. Marvis

Your perfect chinos

Your perfect chinos

Email from

Mr. Marvis

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Featured Ads and Paid Media Examples from

Mr. Marvis

Mr. Marvis
Mr. Marvis

Feed Ad from

Mr. Marvis

Mr. Marvis
Mr. Marvis

Feed Ad from

Mr. Marvis

Mr. Marvis
Mr. Marvis

Feed Ad from

Mr. Marvis

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.mrmarvis.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Mr. Marvis
domain SEO authority.

It shows the power of
Mr. Marvis
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.mrmarvis.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://www.mrmarvis.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://www.mrmarvis.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://www.mrmarvis.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5204
One of the most important metrics for
Mr. Marvis
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
913
) and their Domain Rating.

Total Keywords

913
Why does this matter for
Mr. Marvis
SEO strategy? 

This is the total number of keywords where 
Mr. Marvis
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

57
The total number of domain who have a link to  
Mr. Marvis
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

30
What's a backlink? A link from another domain that redirect to  
Mr. Marvis
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

30

Backlinks NoFollow

3

Backlinks Redirect

0

Backlinks Images

22

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

More details →

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, all in one"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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