You can access here some of the data we collect on Mud Wtr ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
On Panoramata, we gather and analyze the entire Mud Wtr email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'TWB 95: Stories to keep your mental landscape intact' and 'Can't sleep? Win a $1 300 better sleep bundle'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://mudwtr.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Mud Wtr
then?
With their average of
45
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Mud Wtr
gets a score of
-2.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
78: - The - stuff - that - TWB - you
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
TWB 95: Stories to keep your mental landscape intact
Email from
Mud Wtr
Can't sleep? Win a $1 300 better sleep bundle
Email from
Mud Wtr
TWB 97: Wild foraging with Sunny Savage
Email from
Mud Wtr
Feed Ad from
Mud Wtr
Feed Ad from
Mud Wtr
Feed Ad from
Mud Wtr
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →Snap Pixel for Shopify
Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
shop
More details →
Squarespace
Hosted CMS solution from creating and maintaining a website, blog or portfolio.
cms
More details →
Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
More details →
Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
More details →
SkimLinks
A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.
ads
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).
Learn the definition and use cases of competitive marketing intelligence and how to source this type of intelligence for your business needs.
Mindless snacking has now become mindful and healthy. The snacks industry has experienced heightened competition as more and more brands are reshaping the way snacks are purchased and consumed.
