Musclemary
Marketing Strategy Breakdown

Logo of
Musclemary
An overview of
Musclemary
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Musclemary
Ecommerce Marketing Strategy

Here are some marketing takeaways for Musclemary.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Musclemary team!

We display here a overview of Musclemary email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'Welcome to Musclemary!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 11 on https://musclemary.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Musclemary
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Musclemary

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2989.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Musclemary

 gets a score of

0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Musclemary - to - Welcome - Subscription - Your - Confirm

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Musclemary

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Featured Email Marketing Assets from

Musclemary

Confirm Your Subscription

Confirm Your Subscription

Email from

Musclemary

Welcome to Musclemary!

Welcome to Musclemary!

Email from

Musclemary

Email from

Musclemary

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Featured Ads and Paid Media Examples from

Musclemary

Musclemary
Musclemary

Feed Ad from

Musclemary

Musclemary
Musclemary

Feed Ad from

Musclemary

Musclemary
Musclemary

Feed Ad from

Musclemary

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://musclemary.co.uk/

Domain Rating

11
This is the overall metric that matters most, as it sets
Musclemary
domain SEO authority.

It shows the power of
Musclemary
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://musclemary.co.uk/
, as their domain authority is
11
, their score can be considered under average.

Here, for
https://musclemary.co.uk/
, as their domain authority is
11
, their score can be considered average.

Here, for
https://musclemary.co.uk/
, as their domain authority is
11
, their score can be considered pretty good! 🙌

Here, for
https://musclemary.co.uk/
, as their domain authority is
11
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

40
One of the most important metrics for
Musclemary
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
163
) and their Domain Rating.

Total Keywords

163
Why does this matter for
Musclemary
SEO strategy? 

This is the total number of keywords where 
Musclemary
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

84
The total number of domain who have a link to  
Musclemary
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Musclemary
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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