Monitoring Website Traffic Organic SEO data and Email Marketing Data for My Generator, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! My Generator could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 84.62% of their emails - the main ones they use are ⏰ 💥 😍 💬 🏡 ⛺.
On Panoramata, we gather and analyze the entire My Generator email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'SALE FRENZY: UP TO AN EXTRA $100 OFF! 💥' and 'What Are Our Customer's Favourite Products? 🎬'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://www.mygenerator.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
My Generator
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
My Generator
gets a score of
-1.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
next - purchase - over - $250 - Mother's - Guide
Emoji use in subject lines
Most popular emojis
⏰ - 💥 - 😍 - 💬 - 🏡 - ⛺
⏰ - 💥 - 😍 - 💬 - 🏡 - ⛺
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
SALE FRENZY: UP TO AN EXTRA $100 OFF! 💥
Email from
My Generator
What Are Our Customer's Favourite Products? 🎬
Email from
My Generator
The Most Asked 12V Product Questions! 💬
Email from
My Generator
IT'S TIME FOR ANOTHER GIVEAWAY! This time you have the chance to win a Maxwatt 3000W MX3000IS Petrol Inverter Generator WORTH $1,299! MaxWatt generators are an essential part of recreational caravanning and camping as well as being useful for home use as a backup power supply. Plus, the electrical output allows for the powering of all sensitive electronic equipment. The MaxWatt 3000W Petrol Inverter Generator is the best in portable power, light to carry, fuel efficient and super silent. Competition closes Tuesday 21st June 2022 at 9am AEST. To be eligible to win, you must be following My Generator on Instagram and have filled out the entry form found here: https://bit.ly/3xWQIMB #competitiontime #giveawayalert #maxwattgenerator #invertergenerator #portablegenerator
Feed Ad from
My Generator
Shop our caravan appliances sale now to grab a bargain!
Feed Ad from
My Generator
Shop our caravan appliances sale now to grab a bargain!
Feed Ad from
My Generator
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.
Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns.
Coffee is a competitive industry - many new players entered the market lately, with new products and new acquisition channels. Now, as a coffee brand, there are plenty of ways that you can engage with your audience and catch their attention - in order to drive sales with paid media marketing. We carefully curated some of the best strategies you can implement for your own brand, always with examples.
