NOOZ
Marketing Strategy Breakdown

Logo of
NOOZ
An overview of
NOOZ
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

NOOZ
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for NOOZ? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 72 characters, they're doing very bad, as it's way too long!

Fun fact - they're using emojis in 10.81% of their emails - the main ones they use are 😍 🥰 😜 ❤️ 🎁 💝.

On Panoramata, we gather and analyze the entire NOOZ email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '*** NEW!! *** $40 Animal Print Atarah Blanket Wraps - in Coffee or Grey!' and '*** RESTOCK ALERT!! *** $50 Chloe Puffed Sleeve Cardigans have been restocked!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 6 on https://nooz.co.nz/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

NOOZ
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
72.0
characters

What about

NOOZ

then?

With their average of

72

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

33070.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

NOOZ

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

combo's -   - Only - $10 - 25% - THAT

Emoji use in subject lines

10.81
% of subject lines have emojis

Most popular emojis

😍 - 🥰 - 😜 - ❤️ - 🎁 - 💝

😍 - 🥰 - 😜 - ❤️ - 🎁 - 💝

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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NOOZ

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Featured Email Marketing Assets from

NOOZ

*** NEW!! *** $40 Animal Print Atarah Blanket Wraps - in Coffee or Grey!

*** NEW!! *** $40 Animal Print Atarah Blanket Wraps - in Coffee or Grey!

Email from

NOOZ

*** RESTOCK ALERT!! *** $50 Chloe Puffed Sleeve Cardigans have been restocked!

*** RESTOCK ALERT!! *** $50 Chloe Puffed Sleeve Cardigans have been restocked!

Email from

NOOZ

25% OFF!!!! It's the Queens Birthday!! So we all get a treat - 25% OFF STOREWIDE!!

25% OFF!!!! It's the Queens Birthday!! So we all get a treat - 25% OFF STOREWIDE!!

Email from

NOOZ

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Featured Ads and Paid Media Examples from

NOOZ

NOOZ
NOOZ

Feed Ad from

NOOZ

NOOZ
NOOZ

Feed Ad from

NOOZ

NOOZ
NOOZ

Feed Ad from

NOOZ

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://nooz.co.nz/

Domain Rating

6
This is the overall metric that matters most, as it sets
NOOZ
domain SEO authority.

It shows the power of
NOOZ
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://nooz.co.nz/
, as their domain authority is
6
, their score can be considered under average.

Here, for
https://nooz.co.nz/
, as their domain authority is
6
, their score can be considered average.

Here, for
https://nooz.co.nz/
, as their domain authority is
6
, their score can be considered pretty good! 🙌

Here, for
https://nooz.co.nz/
, as their domain authority is
6
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

637
One of the most important metrics for
NOOZ
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
425
) and their Domain Rating.

Total Keywords

425
Why does this matter for
NOOZ
SEO strategy? 

This is the total number of keywords where 
NOOZ
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

19
The total number of domain who have a link to  
NOOZ
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

295
What's a backlink? A link from another domain that redirect to  
NOOZ
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

295

Backlinks NoFollow

201

Backlinks Redirect

0

Backlinks Images

12

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
Marsello

Marsello

Loyalt, feedback collection and email automation.

widgets

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

More details →
POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Size Matters

Size Matters

Easy-to-create size guide tables within the admin panel by EastSideCo.

shop

More details →
WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

More details →

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NOOZ

) in one single platform

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, all in one"
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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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on competitors"
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on competitors"
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"
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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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