Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Nordgreen ecommerce marketing strategy - and from other brands from the Accessories industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Nordgreen could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Active campaign (an automation tool based on email marketing, but not specialized in ecommerce, so they're probably missing on some ecommerce automations).
Fun fact - they're using emojis in 9.76% of their emails - the main ones they use are 🎄 ⌛.
On Panoramata, we gather and analyze the entire Nordgreen email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Be inspired by our Guardians' and 'Become part of the Guardian movement'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://nordgreen.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Nordgreen
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nordgreen
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Active campaign
Most common words
gifts - to - so - many - Our - Thank
Emoji use in subject lines
Most popular emojis
🎄 - ⌛
🎄 - ⌛
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Be inspired by our Guardians
Email from
Nordgreen
Become part of the Guardian movement
Email from
Nordgreen
Happy Nordgreen Anniversary!
Email from
Nordgreen
Feed Ad from
Nordgreen
Feed Ad from
Nordgreen
Feed Ad from
Nordgreen
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
More details →
Adyen
Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.
payment
More details →
Active Campaign
Marketing automation, email marketing and behavioral analysis.
analytics
More details →
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
More details →
Convert
Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.
analytics
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.
Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
If you track your competitors correctly, you’ll be able to: Identify the best opportunities for your businessUnderstand the main weaknesses you should work onInspire yourself from best practices.
