Nordgreen
Marketing Strategy Breakdown

Logo of
Nordgreen
An overview of
Nordgreen
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Active campaign
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Nordgreen
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Nordgreen ecommerce marketing strategy - and from other brands from the Accessories industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Nordgreen could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Active campaign (an automation tool based on email marketing, but not specialized in ecommerce, so they're probably missing on some ecommerce automations).

Fun fact - they're using emojis in 9.76% of their emails - the main ones they use are 🎄 ⌛.

On Panoramata, we gather and analyze the entire Nordgreen email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Be inspired by our Guardians' and 'Become part of the Guardian movement'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://nordgreen.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Nordgreen
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Nordgreen

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1887.56
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nordgreen

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Active campaign

Most common words

gifts - to - so - many - Our - Thank

Emoji use in subject lines

9.76
% of subject lines have emojis

Most popular emojis

🎄 - ⌛

🎄 - ⌛

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nordgreen

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Featured Email Marketing Assets from

Nordgreen

Be inspired by our Guardians

Be inspired by our Guardians

Email from

Nordgreen

Become part of the Guardian movement

Become part of the Guardian movement

Email from

Nordgreen

Happy Nordgreen Anniversary!

Happy Nordgreen Anniversary!

Email from

Nordgreen

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Featured Ads and Paid Media Examples from

Nordgreen

Nordgreen
Nordgreen

Feed Ad from

Nordgreen

Nordgreen
Nordgreen

Feed Ad from

Nordgreen

Nordgreen
Nordgreen

Feed Ad from

Nordgreen

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://nordgreen.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Nordgreen
domain SEO authority.

It shows the power of
Nordgreen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://nordgreen.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://nordgreen.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://nordgreen.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://nordgreen.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22617
One of the most important metrics for
Nordgreen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
18512
) and their Domain Rating.

Total Keywords

18512
Why does this matter for
Nordgreen
SEO strategy? 

This is the total number of keywords where 
Nordgreen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1779
The total number of domain who have a link to  
Nordgreen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

128128
What's a backlink? A link from another domain that redirect to  
Nordgreen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

122562

Backlinks NoFollow

8304

Backlinks Redirect

1303

Backlinks Images

29618

Backlinks Frame

0

Backlinks Form

3365

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Softwares and Marketing eCommerce Stack

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Customer Support and Helpdesk

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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Active Campaign

Marketing automation, email marketing and behavioral analysis.

analytics

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AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

The website accepts payments with Apple Pay.

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Bing Universal Event Tracking

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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

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The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

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Facebook Pixel specifically for Shopify.

analytics

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Flexify

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Sync the Shopify store with your Facebook Product Catalog.

shop

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FullStory

FullStory

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analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

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analytics

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, all in one"
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what my competitors are doing
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Related Industries

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brands overview

A watch is a portable timepiece intended to be carried or worn by a person. In the watch industry, creating an enticing and attractive brand is essential. People tend to be picky when it comes to selecting a suitable watch for their outfits. Men especially find it fascinating to get an attractive and luxury watch that matches their professional outlook.

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