Occitabox
Marketing Strategy Breakdown

Logo of
Occitabox
An overview of
Occitabox
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Shopify
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Occitabox
Ecommerce Marketing Strategy

You can access here some of the data we collect on Occitabox ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of Occitabox email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, one of them was 'Fête des Mères : nos idées pour un cadeau original !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 4 on https://occitabox.fr/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Occitabox
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
52.0
characters

What about

Occitabox

then?

With their average of

52

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2301.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Occitabox

 gets a score of

-4.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

idées - pour - un - cadeau - Fête - nos

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Occitabox

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Featured Email Marketing Assets from

Occitabox

Fête des Mères : nos idées pour un cadeau original !

Fête des Mères : nos idées pour un cadeau original !

Email from

Occitabox

Email from

Occitabox

Email from

Occitabox

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Featured Ads and Paid Media Examples from

Occitabox

Occitabox
Occitabox

🎉Concours Occitabox ! Occitabox met en jeu sa nouvelle Box "Fin d'année" ! 💯=> La nouvelle petite Box à offrir à la Maîtresse, au Maître, Astem ou personnel de crèche et les remercier pour cette année !! Pour participer c'est très simple, il faut : - S'abonner au compte Occitabox Instagram - Liker la publication - Inviter en commentaire 2 personnes à participer Tous les produits sont made in @laregionoccitanie et @sud.de.france. Fin du jeu Lundi 20 Juin à 20h. Résultat du tirage au sort Mardi 21 Juin à 8h en story. Départ de la Box dès Mardi ! #occitabox #suddefrance #maitresse #maitres #crèche #maman #cadeau #suddelafrance #occitanietourisme #occitaniemylove #concoursinsta #concoursinstagram #concours #tirageausort #concoursfrance #concoursbox #coffret #coffretcadeau #madeinfrance #sud

Occitabox

Occitabox

Feed Ad from

Occitabox

Occitabox
Occitabox

Un cadeau pour la fin d'année ! Pour dire MERCI avec les produits d'Occitanie.

Occitabox

Occitabox

Feed Ad from

Occitabox

Occitabox
Occitabox

Feed Ad from

Occitabox

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://occitabox.fr/

Domain Rating

4
This is the overall metric that matters most, as it sets
Occitabox
domain SEO authority.

It shows the power of
Occitabox
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://occitabox.fr/
, as their domain authority is
4
, their score can be considered under average.

Here, for
https://occitabox.fr/
, as their domain authority is
4
, their score can be considered average.

Here, for
https://occitabox.fr/
, as their domain authority is
4
, their score can be considered pretty good! 🙌

Here, for
https://occitabox.fr/
, as their domain authority is
4
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1
One of the most important metrics for
Occitabox
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
28
) and their Domain Rating.

Total Keywords

28
Why does this matter for
Occitabox
SEO strategy? 

This is the total number of keywords where 
Occitabox
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

12
The total number of domain who have a link to  
Occitabox
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

51
What's a backlink? A link from another domain that redirect to  
Occitabox
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

51

Backlinks NoFollow

8

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Ads monitoring

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Affilae

Affilae

Affiliate tracking platform.

analytics

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Loox

Loox

Visual reviews for Shopify webstores.

shop

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayWhirl

PayWhirl

Recurring and one-time payment solution provider.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Seal Subscriptions

Seal Subscriptions

Shopify subscription system.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →

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Occitabox

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on competitors"
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