Olio E Osso
Marketing Strategy Breakdown

Logo of
Olio E Osso
An overview of
Olio E Osso
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Olio E Osso
Ecommerce Marketing Strategy

You can access here some of the data we collect on Olio E Osso ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 5.56% of their emails - the main ones they use are ❤️ 😍.

We display here a overview of Olio E Osso email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Need a last-minute Mother's Day gift? We've got you.' and 'If you like free'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://www.olioeosso.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Olio E Osso
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Olio E Osso

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2061.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Olio E Osso

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

50% - Off - Clean - Beauty - Gifts - Purchase

Emoji use in subject lines

5.56
% of subject lines have emojis

Most popular emojis

❤️ - 😍

❤️ - 😍

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Olio E Osso

with Panoramata

Featured Email Marketing Assets from

Olio E Osso

Need a last-minute Mother's Day gift? We've got you.

Need a last-minute Mother's Day gift? We've got you.

Email from

Olio E Osso

If you like free

If you like free

Email from

Olio E Osso

Last few hours to score a FREE BALM

Last few hours to score a FREE BALM

Email from

Olio E Osso

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Olio E Osso

Olio E Osso
Olio E Osso

Feed Ad from

Olio E Osso

Olio E Osso
Olio E Osso

Feed Ad from

Olio E Osso

Olio E Osso
Olio E Osso

Feed Ad from

Olio E Osso

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.olioeosso.com/

Domain Rating

35
This is the overall metric that matters most, as it sets
Olio E Osso
domain SEO authority.

It shows the power of
Olio E Osso
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.olioeosso.com/
, as their domain authority is
35
, their score can be considered under average.

Here, for
https://www.olioeosso.com/
, as their domain authority is
35
, their score can be considered average.

Here, for
https://www.olioeosso.com/
, as their domain authority is
35
, their score can be considered pretty good! 🙌

Here, for
https://www.olioeosso.com/
, as their domain authority is
35
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3577
One of the most important metrics for
Olio E Osso
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
838
) and their Domain Rating.

Total Keywords

838
Why does this matter for
Olio E Osso
SEO strategy? 

This is the total number of keywords where 
Olio E Osso
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

389
The total number of domain who have a link to  
Olio E Osso
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1294
What's a backlink? A link from another domain that redirect to  
Olio E Osso
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1269

Backlinks NoFollow

363

Backlinks Redirect

20

Backlinks Images

79

Backlinks Frame

0

Backlinks Form

5

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

More details →

Discover the best way to track brands (like

Olio E Osso

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Gents

Personal Care

More details →

Curie

Personal Care

More details →

LXMI

Personal Care

More details →

Cocunat

Personal Care

More details →

Manuka Doctor

Health & Wellness

More details →

The Body Shop

Personal Care

More details →

Related Insights

Top Marketing Inspirations for Plus-Size Fashion Brands

With the growing focus on plus-size fashion, your brand should keep up and stay abreast to thrive. This article will help you find great inspirations for your plus-size fashion marketing.

Marketing
Top Marketing Inspirations for Plus-Size Fashion Brands

50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.

Marketing
50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Perfume Industry: Best Email Marketing Approach

It is important to realize that selling fragrances online is more difficult than selling any other products, given that perfumes are not visual products, but rather rely on sensations, which cannot come across through a screen. How can you promote perfume products that are completely subjective? How can you describe the smell of a perfume and convince people to buy it? Today, we’ll be sharing insights on how the above challenges can be overcome through email marketing and harnessing its effectiveness as an acquisition channel.

Marketing
Perfume Industry: Best Email Marketing Approach

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.