Opumo
Marketing Strategy Breakdown

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Opumo

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An overview of
Opumo
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Opumo
Ecommerce Marketing Strategy

There’s a lot to learn from Opumo ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Opumo improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Opumo email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'MONDAY MOOD | Summer sharp...' and 'ON OUR RADAR | 5 labels we're loving...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.opumo.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Opumo
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Opumo

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3362.60
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Opumo

 gets a score of

2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

The - ultimate - holiday - home... - MONDAY - These

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Opumo

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Featured Email Marketing Assets from

Opumo

MONDAY MOOD | Summer sharp...

MONDAY MOOD | Summer sharp...

Email from

Opumo

ON OUR RADAR | 5 labels we're loving...

ON OUR RADAR | 5 labels we're loving...

Email from

Opumo

MONDAY MOOD | Sail away...

MONDAY MOOD | Sail away...

Email from

Opumo

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Featured Ads and Paid Media Examples from

Opumo

Opumo
Opumo

Feed Ad from

Opumo

Opumo
Opumo

Feed Ad from

Opumo

Opumo
Opumo

Feed Ad from

Opumo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.opumo.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Opumo
domain SEO authority.

It shows the power of
Opumo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.opumo.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.opumo.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.opumo.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.opumo.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

93248
One of the most important metrics for
Opumo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
86790
) and their Domain Rating.

Total Keywords

86790
Why does this matter for
Opumo
SEO strategy? 

This is the total number of keywords where 
Opumo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3695
The total number of domain who have a link to  
Opumo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

34746
What's a backlink? A link from another domain that redirect to  
Opumo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

34652

Backlinks NoFollow

10757

Backlinks Redirect

35

Backlinks Images

5355

Backlinks Frame

0

Backlinks Form

42

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Email flows & sequences breakdown

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Ads monitoring

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Klevu

Klevu

Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.

widgets

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

More details →
Ometria

Ometria

Ecommerce analytics tool that organises and analyses your ecommerce data.

analytics

More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

More details →
Rubicon Project

Rubicon Project

Advertising optimization service.

ads

More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
"I feel so much better"

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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