Orbit Key
Marketing Strategy Breakdown

Logo of
Orbit Key
An overview of
Orbit Key
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Orbit Key
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Orbit Key, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Orbit Key team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 8.77% of their emails - the main ones they use are 💝 🧲 😉.

We display here a overview of Orbit Key email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'The Original Key Organiser' and 'Wherever I go he goes.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.orbitkey.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Orbit Key
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Orbit Key

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1716.72
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Orbit Key

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Fall - in - Love - with - Take - your

Emoji use in subject lines

8.77
% of subject lines have emojis

Most popular emojis

💝 - 🧲 - 😉

💝 - 🧲 - 😉

What does it say about their email marketing strategy - especially on their subject lines? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Orbit Key

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Featured Email Marketing Assets from

Orbit Key

The Original Key Organiser

The Original Key Organiser

Email from

Orbit Key

Wherever I go he goes.

Wherever I go he goes.

Email from

Orbit Key

Follow us on Facebook and Instagram!

Follow us on Facebook and Instagram!

Email from

Orbit Key

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Featured Ads and Paid Media Examples from

Orbit Key

Orbit Key
Orbit Key

Feed Ad from

Orbit Key

Orbit Key
Orbit Key

Feed Ad from

Orbit Key

Orbit Key
Orbit Key

Feed Ad from

Orbit Key

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.orbitkey.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Orbit Key
domain SEO authority.

It shows the power of
Orbit Key
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.orbitkey.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://www.orbitkey.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://www.orbitkey.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://www.orbitkey.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

25261
One of the most important metrics for
Orbit Key
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3601
) and their Domain Rating.

Total Keywords

3601
Why does this matter for
Orbit Key
SEO strategy? 

This is the total number of keywords where 
Orbit Key
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

858
The total number of domain who have a link to  
Orbit Key
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10192
What's a backlink? A link from another domain that redirect to  
Orbit Key
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9879

Backlinks NoFollow

1771

Backlinks Redirect

295

Backlinks Images

2258

Backlinks Frame

0

Backlinks Form

18

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

More details →

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Orbit Key

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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"
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