Otherland
Marketing Strategy Breakdown

Logo of
Otherland
An overview of
Otherland
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Otherland
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Otherland ecommerce marketing strategy - and from other brands from the Home industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Otherland could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 71.93% of their emails - the main ones they use are 🎁 👉 ✨ ☀️ 👀 💌.

On Panoramata, we gather and analyze the entire Otherland email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Welcome to FRUITLAND ✨🍉' and 'You 🤝 Melonspell'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.otherland.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Otherland
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Otherland

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1479.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Otherland

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

candles - Give - the - perfect - Send - our

Emoji use in subject lines

71.93
% of subject lines have emojis

Most popular emojis

🎁 - 👉 - ✨ - ☀️ - 👀 - 💌

🎁 - 👉 - ✨ - ☀️ - 👀 - 💌

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Otherland

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Featured Email Marketing Assets from

Otherland

Welcome to FRUITLAND ✨🍉

Welcome to FRUITLAND ✨🍉

Email from

Otherland

You 🤝 Melonspell

You 🤝 Melonspell

Email from

Otherland

The reviews are in! 👉

The reviews are in! 👉

Email from

Otherland

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Featured Ads and Paid Media Examples from

Otherland

Otherland
Otherland

Hottest sale of the summer starts now!

Feed Ad from

Otherland

Otherland
Otherland

Hottest sale of the summer starts now!

Hottest sale of the summer starts now!

Hottest sale of the summer starts now!

Feed Ad from

Otherland

Otherland
Otherland

Hottest sale of the summer starts now!

Feed Ad from

Otherland

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.otherland.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Otherland
domain SEO authority.

It shows the power of
Otherland
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.otherland.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://www.otherland.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://www.otherland.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://www.otherland.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2442
One of the most important metrics for
Otherland
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
381
) and their Domain Rating.

Total Keywords

381
Why does this matter for
Otherland
SEO strategy? 

This is the total number of keywords where 
Otherland
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1408
The total number of domain who have a link to  
Otherland
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5819
What's a backlink? A link from another domain that redirect to  
Otherland
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5798

Backlinks NoFollow

2611

Backlinks Redirect

21

Backlinks Images

870

Backlinks Frame

0

Backlinks Form

0

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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A heatmap, survey, feedback and funnel application.

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Content from the social image sharing website Pinterest.

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