OUI the people
Marketing Strategy Breakdown

Logo of
OUI the people
An overview of
OUI the people
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

OUI the people
Ecommerce Marketing Strategy

There’s a lot to learn from OUI the people ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 18 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of OUI the people email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Bamboo Meet Skin. Play Nice Y'all.' and 'Which Exfoliant is Right For Me?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://www.ouithepeople.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

OUI the people
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
18.0
characters

What about

OUI the people

then?

With their average of

18

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1789.33
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

OUI the people

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

TRANSFORMATIONAL - POWERPLAY - BLACK - LET - SIGH - IT

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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OUI the people

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Featured Email Marketing Assets from

OUI the people

Bamboo Meet Skin. Play Nice Y'all.

Bamboo Meet Skin. Play Nice Y'all.

Email from

OUI the people

Which Exfoliant is Right For Me?

Which Exfoliant is Right For Me?

Email from

OUI the people

WTF is Lactic Acid

WTF is Lactic Acid

Email from

OUI the people

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Featured Ads and Paid Media Examples from

OUI the people

OUI the people
OUI the people

Be in the know. Enter your email for new drops, exclusive discounts and more! PLUS you'll get 10% off your next order.

OUI the People | Get 10% Off

OUI the People | Get 10% Off

Feed Ad from

OUI the people

OUI the people
OUI the people

Feed Ad from

OUI the people

OUI the people
OUI the people

CHOOSE YOUR FIGHTER 💥🪒 Hint: It's a no-brainer, y'all!Fewer blades = healthier skin. ✨Stainless steel built to last = happier earth. 🌎No hair pulling, less ingrowns, skin that glows, and a more sustainable future awaits.

Feed Ad from

OUI the people

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ouithepeople.com/

Domain Rating

64
This is the overall metric that matters most, as it sets
OUI the people
domain SEO authority.

It shows the power of
OUI the people
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ouithepeople.com/
, as their domain authority is
64
, their score can be considered under average.

Here, for
https://www.ouithepeople.com/
, as their domain authority is
64
, their score can be considered average.

Here, for
https://www.ouithepeople.com/
, as their domain authority is
64
, their score can be considered pretty good! 🙌

Here, for
https://www.ouithepeople.com/
, as their domain authority is
64
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9145
One of the most important metrics for
OUI the people
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7876
) and their Domain Rating.

Total Keywords

7876
Why does this matter for
OUI the people
SEO strategy? 

This is the total number of keywords where 
OUI the people
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1585
The total number of domain who have a link to  
OUI the people
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6563
What's a backlink? A link from another domain that redirect to  
OUI the people
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6515

Backlinks NoFollow

2708

Backlinks Redirect

48

Backlinks Images

1302

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
GemPages

GemPages

Create simple one page layouts for Shopify.

shop

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
GrowthHero

GrowthHero

Track affiliate sales referral system for Shopify.

shop

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

More details →
LimeSpot

LimeSpot

Website personalization service for eCommerce.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →

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OUI the people

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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