Outlines
Marketing Strategy Breakdown

Logo of
Outlines
An overview of
Outlines
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Outlines
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Outlines, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Outlines improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Outlines email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'It's a hit! - We're getting glowing reviews.' and '\"An upgrade to my life!\" - Outlines customer'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 15 on https://livingoutlines.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Outlines
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Outlines

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5464.62
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Outlines

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - the - details - You'll - An - Liner

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Outlines

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Featured Email Marketing Assets from

Outlines

It's a hit! - We're getting glowing reviews.

It's a hit! - We're getting glowing reviews.

Email from

Outlines

\"An upgrade to my life!\" - Outlines customer

\"An upgrade to my life!\" - Outlines customer

Email from

Outlines

Summer kick-off must haves

Summer kick-off must haves

Email from

Outlines

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Featured Ads and Paid Media Examples from

Outlines

Outlines
Outlines

❌ YOUR SHOWER LINER IS DIRTY. DISGUSTING. UNHYGIENIC.🤢 Shower liners are the dirtiest surface in the bathroom. FACT.🤔 Most people should be replacing their shower liner every 6-9 months.🤨 When did you last replace yours...? Exactly, time to change that now!🤩 Meet The OUTLINES Shower Liner System😍 Meticulously designed for easy replenishment so you never have to shower next to mold and grime again.

Don't be unhygienic

Don't be unhygienic

Feed Ad from

Outlines

Outlines
Outlines

❌ YOUR SHOWER LINER IS DIRTY. DISGUSTING. UNHYGIENIC. 🤢 Shower liners are the dirtiest surface in the bathroom. FACT. 🤔 Most people should be replacing their shower liner every 6-9 months. 🤨 When did you last replace yours...? Exactly, time to change that now! 🤩 Meet The OUTLINES Shower Liner System 😍 Meticulously designed for easy replenishment so you never have to shower next to mold and grime again.

Don't be unhygienic

Don't be unhygienic

Feed Ad from

Outlines

Outlines
Outlines

❌ YOUR SHOWER LINER IS DIRTY. DISGUSTING. UNHYGIENIC.🤢 Shower liners are the dirtiest surface in the bathroom. FACT.🤔 Most people should be replacing their shower liner every 6-9 months.🤨 When did you last replace yours...? Exactly, time to change that now!🤩 Meet The OUTLINES Shower Liner System😍 Meticulously designed for easy replenishment so you never have to shower next to mold and grime again.

Responsible Replenishment

Responsible Replenishment

Feed Ad from

Outlines

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://livingoutlines.com/

Domain Rating

15
This is the overall metric that matters most, as it sets
Outlines
domain SEO authority.

It shows the power of
Outlines
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://livingoutlines.com/
, as their domain authority is
15
, their score can be considered under average.

Here, for
https://livingoutlines.com/
, as their domain authority is
15
, their score can be considered average.

Here, for
https://livingoutlines.com/
, as their domain authority is
15
, their score can be considered pretty good! 🙌

Here, for
https://livingoutlines.com/
, as their domain authority is
15
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

420
One of the most important metrics for
Outlines
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
146
) and their Domain Rating.

Total Keywords

146
Why does this matter for
Outlines
SEO strategy? 

This is the total number of keywords where 
Outlines
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

234
The total number of domain who have a link to  
Outlines
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1130
What's a backlink? A link from another domain that redirect to  
Outlines
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1128

Backlinks NoFollow

391

Backlinks Redirect

2

Backlinks Images

453

Backlinks Frame

0

Backlinks Form

0

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