OWA Haircare
Marketing Strategy Breakdown

Logo of
OWA Haircare
An overview of
OWA Haircare
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

OWA Haircare
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for OWA Haircare, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! OWA Haircare could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ✨ ✈️ 🎉 ☁️ 📷.

We display here a overview of OWA Haircare email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Complete your Purchase' and 'Free shipping through Tuesday. ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://owahaircare.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

OWA Haircare
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

OWA Haircare

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2210.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

OWA Haircare

 gets a score of

1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Last - Chance - for - Holiday - Complete - ($36)

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

✨ - ✈️ - 🎉 - ☁️ - 📷

✨ - ✈️ - 🎉 - ☁️ - 📷

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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OWA Haircare

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Featured Email Marketing Assets from

OWA Haircare

Complete your Purchase

Complete your Purchase

Email from

OWA Haircare

Free shipping through Tuesday. ✨

Free shipping through Tuesday. ✨

Email from

OWA Haircare

Last Chance for Holiday Bundles✨

Last Chance for Holiday Bundles✨

Email from

OWA Haircare

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Featured Ads and Paid Media Examples from

OWA Haircare

OWA Haircare
OWA Haircare

Feed Ad from

OWA Haircare

OWA Haircare
OWA Haircare

Feed Ad from

OWA Haircare

OWA Haircare
OWA Haircare

Feed Ad from

OWA Haircare

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://owahaircare.com/

Domain Rating

31
This is the overall metric that matters most, as it sets
OWA Haircare
domain SEO authority.

It shows the power of
OWA Haircare
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://owahaircare.com/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://owahaircare.com/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://owahaircare.com/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://owahaircare.com/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
OWA Haircare
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
OWA Haircare
SEO strategy? 

This is the total number of keywords where 
OWA Haircare
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

331
The total number of domain who have a link to  
OWA Haircare
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1084
What's a backlink? A link from another domain that redirect to  
OWA Haircare
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1080

Backlinks NoFollow

527

Backlinks Redirect

4

Backlinks Images

103

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

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analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Fomo

Fomo

Social proof selling tool.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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