Paco Rabanne
Marketing Strategy Breakdown

Logo of
Paco Rabanne
An overview of
Paco Rabanne
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Paco Rabanne
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Paco Rabanne? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Paco Rabanne could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

On Panoramata, we gather and analyze the entire Paco Rabanne email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Last minute gifts: our holiday collection' and 'Party outfit: our holiday selection'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.pacorabanne.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Paco Rabanne
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Paco Rabanne

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5096.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Paco Rabanne

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

holiday - selection - Your - pre-sales - Did - again:

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Paco Rabanne

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Featured Email Marketing Assets from

Paco Rabanne

Last minute gifts: our holiday collection

Last minute gifts: our holiday collection

Email from

Paco Rabanne

Party outfit: our holiday selection

Party outfit: our holiday selection

Email from

Paco Rabanne

Watch again: Fall-Winter 2022 Fashion Show

Watch again: Fall-Winter 2022 Fashion Show

Email from

Paco Rabanne

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Featured Ads and Paid Media Examples from

Paco Rabanne

Paco Rabanne
Paco Rabanne

La nueva fragancia femenina FAME, disponible en exclusiva en pacorabanne.com.

ACCESO ANTICIPADO

ACCESO ANTICIPADO

Feed Ad from

Paco Rabanne

Paco Rabanne
Paco Rabanne

Feed Ad from

Paco Rabanne

Paco Rabanne
Paco Rabanne

Descubre FAME, la nueva fragancia femenina, disponible en exclusiva en pacorabanne.com.

ACCESO ANTICIPADO

ACCESO ANTICIPADO

Feed Ad from

Paco Rabanne

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.pacorabanne.com/

Domain Rating

69
This is the overall metric that matters most, as it sets
Paco Rabanne
domain SEO authority.

It shows the power of
Paco Rabanne
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.pacorabanne.com/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://www.pacorabanne.com/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://www.pacorabanne.com/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://www.pacorabanne.com/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

314415
One of the most important metrics for
Paco Rabanne
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
29278
) and their Domain Rating.

Total Keywords

29278
Why does this matter for
Paco Rabanne
SEO strategy? 

This is the total number of keywords where 
Paco Rabanne
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Paco Rabanne
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Paco Rabanne
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Email flows & sequences breakdown

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track discounts

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

More details →

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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