Palm Tree Crew
Marketing Strategy Breakdown

Logo of
Palm Tree Crew
An overview of
Palm Tree Crew
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Art
ecommerce industry.

Palm Tree Crew
Ecommerce Marketing Strategy

There’s a lot to learn from Palm Tree Crew ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🌴 🎶.

On Panoramata, we gather and analyze the entire Palm Tree Crew email marketing strategy - along with other brands from the Art industry. Amongst their last emails sent, two of them were 'GIVEAWAY: Win 2 tickets to see Kygo at Formula 1 🌴' and 'Palm Tree Festival | Hamptons | TICKET OPTIONS 🌴'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://palmtreecrew.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Palm Tree Crew
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
43.0
characters

What about

Palm Tree Crew

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7963.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Palm Tree Crew

 gets a score of

-5.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Off - Festival - Favorites - Take - Palm - tickets

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🌴 - 🎶

🌴 - 🎶

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Palm Tree Crew

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Featured Email Marketing Assets from

Palm Tree Crew

GIVEAWAY: Win 2 tickets to see Kygo at Formula 1 🌴

GIVEAWAY: Win 2 tickets to see Kygo at Formula 1 🌴

Email from

Palm Tree Crew

Palm Tree Festival | Hamptons | TICKET OPTIONS 🌴

Palm Tree Festival | Hamptons | TICKET OPTIONS 🌴

Email from

Palm Tree Crew

35% Off Festival Favorites 🌴🎶

35% Off Festival Favorites 🌴🎶

Email from

Palm Tree Crew

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Featured Ads and Paid Media Examples from

Palm Tree Crew

Palm Tree Crew
Palm Tree Crew

Feed Ad from

Palm Tree Crew

Palm Tree Crew
Palm Tree Crew

Feed Ad from

Palm Tree Crew

Palm Tree Crew
Palm Tree Crew

Feed Ad from

Palm Tree Crew

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://palmtreecrew.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Palm Tree Crew
domain SEO authority.

It shows the power of
Palm Tree Crew
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://palmtreecrew.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://palmtreecrew.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://palmtreecrew.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://palmtreecrew.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3200
One of the most important metrics for
Palm Tree Crew
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
922
) and their Domain Rating.

Total Keywords

922
Why does this matter for
Palm Tree Crew
SEO strategy? 

This is the total number of keywords where 
Palm Tree Crew
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

277
The total number of domain who have a link to  
Palm Tree Crew
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2907
What's a backlink? A link from another domain that redirect to  
Palm Tree Crew
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2898

Backlinks NoFollow

257

Backlinks Redirect

9

Backlinks Images

18

Backlinks Frame

0

Backlinks Form

0

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