Interested to gather some elements regarding Pandora ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -18,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Pandora improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .
Fun fact - they're using emojis in 56.06% of their emails - the main ones they use are 🎁 ❤️ 💥 ✨ 🥁 😉.
We display here a overview of Pandora email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Get into the swing of spring ✨' and 'Ready to find your new favorite charm? 🌈'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://us.pandora.net/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Pandora
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pandora
gets a score of
-18.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Adobe campaign
Most common words
Level - up - your - New - 50% - Better
Emoji use in subject lines
Most popular emojis
🎁 - ❤️ - 💥 - ✨ - 🥁 - 😉
🎁 - ❤️ - 💥 - ✨ - 🥁 - 😉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Get into the swing of spring ✨
Email from
Pandora
Ready to find your new favorite charm? 🌈
Email from
Pandora
Tell your style story with meaningful Pandora charms 💥
Email from
Pandora
More ways to express your style.
Feed Ad from
Pandora
More ways to express your style.
Feed Ad from
Pandora
More ways to express your style.
Feed Ad from
Pandora
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.
We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?
Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.
A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.
To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.
The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business).
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