Parade

Marketing Strategy Breakdown

Logo of
Parade

Seamless, smooth, and comfortable underwear. Starting at $8 a pair. In colors for every day of the week. Made from recycled fabric & eco-friendly packaging.

An overview of
Parade
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Parade

- Ecommerce marketing strategy

Interested to gather some elements regarding Parade ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Parade improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 72.54% of their emails - the main ones they use are 🎁 👀 🚨 🔥 🍒 ☀️.

We display here a overview of Parade email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'If you've been waiting for a sign to try our bodysuits this is it!' and 'Up to 40% off 🚨TODAY 🍡ONLY 🐬'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://yourparade.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Parade

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Parade

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3182.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Parade

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

???????? - NEW: - Mesh - tagging - save - Panels

Emoji use in subject lines

72.54
% of subject lines have emojis

Most popular emojis

🎁 - 👀 - 🚨 - 🔥 - 🍒 - ☀️

🎁 - 👀 - 🚨 - 🔥 - 🍒 - ☀️

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Parade

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Featured Email Marketing Assets from

Parade

If you've been waiting for a sign to try our bodysuits this is it!

If you've been waiting for a sign to try our bodysuits this is it!

Email from

Parade

Up to 40% off 🚨TODAY 🍡ONLY 🐬

Up to 40% off 🚨TODAY 🍡ONLY 🐬

Email from

Parade

ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️

ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️

Email from

Parade

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Featured Ads and Paid Media Examples from

Parade

Parade
Parade

✨ You're invited to our Surprise Sale. 50% Off⏱ These styles will be gone for good--we're making space for new collections.🛍 Limited time only, ends soon.

50% Off - Limited time only 💖

50% Off - Limited time only 💖

Feed Ad from

Parade

Parade
Parade

🍓🍊🍒 Explore limited-edition embroidered prints, plant-dyed basics, and fresh new florals in your favorite breezy styles. PLUS–shop a super limited-edition Silky Scarf hand drawn by @jeanettehayes. 🍌

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Feed Ad from

Parade

Parade
Parade

🍓🍊🍒 Explore limited-edition embroidered prints, plant-dyed basics, and fresh new florals in your favorite breezy styles. PLUS–shop a super limited-edition Silky Scarf hand drawn by @jeanettehayes. 🍌

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Feed Ad from

Parade

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://yourparade.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Parade
domain SEO authority.

It shows the power of
Parade
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

44874
One of the most important metrics for
Parade
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12444
) and their Domain Rating.

Total Keywords

12444
Why does this matter for
Parade
SEO strategy? 

This is the total number of keywords where 
Parade
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2024
The total number of domain who have a link to  
Parade
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17314
What's a backlink? A link from another domain that redirect to  
Parade
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17217

Backlinks NoFollow

7176

Backlinks Redirect

64

Backlinks Images

2557

Backlinks Frame

0

Backlinks Form

15

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Softwares and Marketing eCommerce Stack

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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