On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Pela Case.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Pela Case improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 48.72% of their emails - the main ones they use are 🌸 🌱 🌎 💐 ⛰️ 🐣.
We display here a overview of Pela Case email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Sustainability Saturday | The Best 11 Reef-Safe Sunscreens For the Summer' and 'ENDING SOON: Memorial Day Sale'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://pelacase.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Pela Case
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pela Case
gets a score of
-1.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Month - The - Case - Design - The - Here
Emoji use in subject lines
Most popular emojis
🌸 - 🌱 - 🌎 - 💐 - ⛰️ - 🐣
🌸 - 🌱 - 🌎 - 💐 - ⛰️ - 🐣
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Sustainability Saturday | The Best 11 Reef-Safe Sunscreens For the Summer
Email from
Pela Case
ENDING SOON: Memorial Day Sale
Email from
Pela Case
Meet the Pride Collection 🌈
Email from
Pela Case
❤️ NEW CASE DROP ❤️The Summer Fruits Collection just dropped with limited quantities available. Pela cases are...🌱 Made From Plants💪 Super Tough Against Drops♻️ Compostable #ZeroWaste☁️ Flexible & Soft to Touch⭐ 50,000+ 5 star reviewsDon't miss out on this collection! Order your Pela case today. 📱
Feed Ad from
Pela Case
✨ NEW CASE DROP ✨The Wavy Collection just dropped with limited quantities available. Pela cases are...🌱 Made From Plants♻️ Compostable #ZeroWaste☁️ Flexible & Soft to Touch💪 Super Tough Against Drops⭐ 50,000+ 5 star reviews
Feed Ad from
Pela Case
🤎 NEW CASE DROP 🤎The Wavy Collection just dropped with limited quantities available. Pela cases are...🌱 Made From Plants♻️ Compostable #ZeroWaste☁️ Flexible & Soft to Touch💪 Super Tough Against Drops⭐ 50,000+ 5 star reviews
Feed Ad from
Pela Case
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
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Backlinks Text
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Backlinks Form
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Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.
Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.
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