On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Pela Case.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Pela Case improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 48.72% of their emails - the main ones they use are 🌸 🌱 🌎 💐 ⛰️ 🐣.
We display here a overview of Pela Case email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Sustainability Saturday | The Best 11 Reef-Safe Sunscreens For the Summer' and 'ENDING SOON: Memorial Day Sale'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://pelacase.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Pela Case
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pela Case
gets a score of
-1.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Month - The - Case - Design - The - Here
Emoji use in subject lines
Most popular emojis
🌸 - 🌱 - 🌎 - 💐 - ⛰️ - 🐣
🌸 - 🌱 - 🌎 - 💐 - ⛰️ - 🐣
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Sustainability Saturday | The Best 11 Reef-Safe Sunscreens For the Summer
Email from
Pela Case
ENDING SOON: Memorial Day Sale
Email from
Pela Case
Meet the Pride Collection 🌈
Email from
Pela Case
❤️ NEW CASE DROP ❤️The Summer Fruits Collection just dropped with limited quantities available. Pela cases are...🌱 Made From Plants💪 Super Tough Against Drops♻️ Compostable #ZeroWaste☁️ Flexible & Soft to Touch⭐ 50,000+ 5 star reviewsDon't miss out on this collection! Order your Pela case today. 📱
Feed Ad from
Pela Case
✨ NEW CASE DROP ✨The Wavy Collection just dropped with limited quantities available. Pela cases are...🌱 Made From Plants♻️ Compostable #ZeroWaste☁️ Flexible & Soft to Touch💪 Super Tough Against Drops⭐ 50,000+ 5 star reviews
Feed Ad from
Pela Case
🤎 NEW CASE DROP 🤎The Wavy Collection just dropped with limited quantities available. Pela cases are...🌱 Made From Plants♻️ Compostable #ZeroWaste☁️ Flexible & Soft to Touch💪 Super Tough Against Drops⭐ 50,000+ 5 star reviews
Feed Ad from
Pela Case
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
We hate to say it but your product isn’t unique - you have competitors. To beat your competitors, you have to know them well. The first step is to research and find out what brands your audience is scoping out or buying from. If you don’t know where to start with competitor analysis, you’ve landed on the right article.
With the uptick in travel comes the need for good luggage, an item that was once merely functional and meant to transport belongings but has now transformed into a style statement and marker of innovation and convenience. Marketing luggage and travel accessories requires a well-thought-out plan to stay ahead of the competition. We've packed up seven key ways to effectively showcase your unique selling points and target the right customer segments.
There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work.
