On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Persona.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Persona team!
We display here a overview of Persona email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, one of them was '60% off welcome offer'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.personanutrition.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Persona
then?
With their average of
21
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Persona
gets a score of
-5.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
offer - welcome - off - 60%
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
60% off welcome offer
Email from
Persona
Email from
Persona
Email from
Persona
Better sleep, less stress, more energy. Be at your best with personalized vitamins.
Feed Ad from
Persona
Remember when feeling fantastic was a thing? Get back your sparkle with premium natural supplements customized to you.
Feed Ad from
Persona
"I feel so much better since I've been taking Persona vitamins…better sleep, better appetite, better mood." - Billie, Verified Purchaser
Feed Ad from
Persona
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
WordPress
WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
cms
More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →
Vimeo
Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.
media
More details →
Webflow
Webflow is a website builder for designing custom, professional websites without code.
cms
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →
Unbounce
Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.
cms
More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →
Trustpilot
Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.
analytics
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
It doesn’t matter if you’re catering to a niche market or are a complete beginner in marketing–you should be tracking your competitors. It’s easier than it sounds. If you have an hour a week to spare, you can keep tabs on your competitors and what they’re doing with their marketing so you can gather ideas and stay competitive. This article will cover the most compelling reasons to track your competitors and what competitor tracking can do for your business.
You need to know what your competitors are doing on YouTube if you want to grab their market share and be the logical choice for your target customers. Learn how to automatically track your competitor's ads on YouTube with this guide.
Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.
