Pretty Vulgar
Marketing Strategy Breakdown

Logo of
Pretty Vulgar
An overview of
Pretty Vulgar
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Pretty Vulgar
Ecommerce Marketing Strategy

Interested to gather some elements regarding Pretty Vulgar ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

We display here a overview of Pretty Vulgar email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, one of them was 'Pretty Vulgar: Please Confirm Subscription'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://www.prettyvulgar.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Pretty Vulgar
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Pretty Vulgar

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

19.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pretty Vulgar

 gets a score of

-0.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Subscription - Confirm - Please - Vulgar: - Pretty

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pretty Vulgar

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Featured Email Marketing Assets from

Pretty Vulgar

Pretty Vulgar: Please Confirm Subscription

Pretty Vulgar: Please Confirm Subscription

Email from

Pretty Vulgar

Email from

Pretty Vulgar

Email from

Pretty Vulgar

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Featured Ads and Paid Media Examples from

Pretty Vulgar

Pretty Vulgar
Pretty Vulgar

Feed Ad from

Pretty Vulgar

Pretty Vulgar
Pretty Vulgar

Feed Ad from

Pretty Vulgar

Pretty Vulgar
Pretty Vulgar

Feed Ad from

Pretty Vulgar

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.prettyvulgar.com/

Domain Rating

33
This is the overall metric that matters most, as it sets
Pretty Vulgar
domain SEO authority.

It shows the power of
Pretty Vulgar
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.prettyvulgar.com/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://www.prettyvulgar.com/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://www.prettyvulgar.com/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://www.prettyvulgar.com/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2489
One of the most important metrics for
Pretty Vulgar
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2354
) and their Domain Rating.

Total Keywords

2354
Why does this matter for
Pretty Vulgar
SEO strategy? 

This is the total number of keywords where 
Pretty Vulgar
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

298
The total number of domain who have a link to  
Pretty Vulgar
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

37
What's a backlink? A link from another domain that redirect to  
Pretty Vulgar
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

37

Backlinks NoFollow

26

Backlinks Redirect

0

Backlinks Images

15

Backlinks Frame

0

Backlinks Form

0

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bold Custom Pricing

Bold Custom Pricing

Offer VIP and wholesale pricing options on Shopify from Bold.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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OptiMonk

OptiMonk

Retargeting platform, that tries to help increase the conversion rate.

analytics

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Seal Subscriptions

Seal Subscriptions

Shopify subscription system.

shop

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Sezzle

Sezzle

Shop now pay later system.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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UserWay

UserWay

Web Accessibility Widget

widgets

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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