Prima
Marketing Strategy Breakdown

Logo of
Prima
An overview of
Prima
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Prima
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Prima ecommerce marketing strategy - and from other brands from the Health & Wellness industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Prima team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.78% of their emails - the main ones they use are ⏰ 🧨 🔥.

We display here a overview of Prima email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '🔥 LAST CHANCE: 24 hours Only!' and 'Ends Soon...22% Off'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.prima.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Prima
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Prima

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1238.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Prima

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

10% - off - to - better - Welcome - ICYMI:

Emoji use in subject lines

27.78
% of subject lines have emojis

Most popular emojis

⏰ - 🧨 - 🔥

⏰ - 🧨 - 🔥

Fun emoji take, right? What does that mean for their digital marketing strategy? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Prima

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Featured Email Marketing Assets from

Prima

🔥 LAST CHANCE: 24 hours Only!

🔥 LAST CHANCE: 24 hours Only!

Email from

Prima

Ends Soon...22% Off

Ends Soon...22% Off

Email from

Prima

20% off Caregiver collection | Happy Women's Day

20% off Caregiver collection | Happy Women's Day

Email from

Prima

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Featured Ads and Paid Media Examples from

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Feed Ad from

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Feed Ad from

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Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.prima.co/

Domain Rating

58
This is the overall metric that matters most, as it sets
Prima
domain SEO authority.

It shows the power of
Prima
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.prima.co/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.prima.co/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.prima.co/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.prima.co/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10627
One of the most important metrics for
Prima
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3044
) and their Domain Rating.

Total Keywords

3044
Why does this matter for
Prima
SEO strategy? 

This is the total number of keywords where 
Prima
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1294
The total number of domain who have a link to  
Prima
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Prima
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

200

Backlinks NoFollow

200

Backlinks Redirect

0

Backlinks Images

30

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

More details →
Sanity

Sanity

Headless collaborative CMS.

cms

More details →
Viral Loops

Viral Loops

All-in-one viral marketing platform to launch referral programs, sweepstakes, competitions and pre-launch campaigns.

widgets

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

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