Interested to gather some elements regarding Purple Carrot ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Purple Carrot could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .
Fun fact - they're using emojis in 76.43% of their emails - the main ones they use are 🍳 👩 🔮 🦃 🤤 🍲.
On Panoramata, we gather and analyze the entire Purple Carrot email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'What's On The Menu This Week? 👩🍳' and 'What's On The Menu This Week? 👩🍳'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.purplecarrot.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Purple Carrot
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Purple Carrot
gets a score of
-3.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailgun
Most common words
Week? - Claim - this - Roasted - Last - Menu
Emoji use in subject lines
Most popular emojis
🍳 - 👩 - 🔮 - 🦃 - 🤤 - 🍲
🍳 - 👩 - 🔮 - 🦃 - 🤤 - 🍲
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
What's On The Menu This Week? 👩🍳
Email from
Purple Carrot
What's On The Menu This Week? 👩🍳
Email from
Purple Carrot
What's On The Menu This Week? 👩🍳
Email from
Purple Carrot
Don't miss out on the perfect way to add more veggies to your typical rotation! $25 off your first order.
Feed Ad from
Purple Carrot
Don't miss out on the perfect way to add more veggies to your typical rotation! $25 off your first order.
Feed Ad from
Purple Carrot
Don't miss out on the perfect way to add more veggies to your typical rotation! $25 off your first order.
Feed Ad from
Purple Carrot
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Customer.io
Email people automatically based on what they do (or don't do) in your app.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Heap
Heap automatically captures every user action in your web app and lets you measure it all.
analytics
More details →
Impact
A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.
ads
More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Understand the differences between Milled and MailCharts in this comparison review and find out which one best suits your needs.
A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.
October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
