Monitoring Website Traffic Organic SEO data and Email Marketing Data for Purpose Tea, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Purpose Tea could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 57.14% of their emails - the main ones they use are 💜 ♀️ 🙋 🎉 📣.
On Panoramata, we gather and analyze the entire Purpose Tea email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'The word is out! 📣' and 'Get $3 OFF using code: MINDFUL3'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://purposetea.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Purpose Tea
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Purpose Tea
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
using - code: - MINDFUL3 - The - The - $3
Emoji use in subject lines
Most popular emojis
💜 - ♀️ - 🙋 - 🎉 - 📣
💜 - ♀️ - 🙋 - 🎉 - 📣
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The word is out! 📣
Email from
Purpose Tea
Get $3 OFF using code: MINDFUL3
Email from
Purpose Tea
6+6 = $4 OFF!
Email from
Purpose Tea
Are you a @wholefoods shopper? Then keep reading because you are up for a treat! 🤗 🎉 _ Attention! Austin, San Antonio, DFW, Oklahoma, Arkansas, Houston and Louisiana! Purpose Tea is OFFICIALLY in MORE Whole Foods Market locations throughout the Southwest region. Grab some Antioxidant-rich boosting Purpose Purple Tea next time you shop. _ Find a store near you at #thelinkinbio
Feed Ad from
Purpose Tea
Detox, Hydrate, & Refresh with Purpose Tea this Summer!💦 ☀️ _ The temps are rising even higher 📈😪🤒🥴 and as the summer continues to heat up, your body needs new ways to stay cool and healthy. Purple Tea is the best way to make sure your body is getting the hydration and nutrients it needs, while still providing all the delicious flavor you enjoy and don't get from water alone. _ Sugary sodas and alcoholic beverages can steer you towards dehydration, fast! Add purple tea to your day by enjoying a cool, refreshing, tasty drink when you feel a thirst coming on. Proper hydration is as important as wearing sunscreen, so take your sips seriously! _ FOR A LIMITED TIME! Get FREE SHIPPING on your order of $18 and up throughout the month of July. Grab your favorite Purpose flavors, including delicious Watermelon Mint, and keep your hydration up throughout the summer months. www.purposetea.com
Feed Ad from
Purpose Tea
Feed Ad from
Purpose Tea
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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