Rebecca Minkoff
Marketing Strategy Breakdown

Logo of
Rebecca Minkoff
An overview of
Rebecca Minkoff
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Rebecca Minkoff
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Rebecca Minkoff, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rebecca Minkoff team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Rebecca Minkoff email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Let's get to know each other!' and 'Heyyy You Forgot Something'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.rebeccaminkoff.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Rebecca Minkoff
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Rebecca Minkoff

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1190.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rebecca Minkoff

 gets a score of

0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

each - other - Heyyy - You - 15% - Welcome

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Rebecca Minkoff

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Featured Email Marketing Assets from

Rebecca Minkoff

Let's get to know each other!

Let's get to know each other!

Email from

Rebecca Minkoff

Heyyy You Forgot Something

Heyyy You Forgot Something

Email from

Rebecca Minkoff

15% Off | Complete Your Order!

15% Off | Complete Your Order!

Email from

Rebecca Minkoff

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Featured Ads and Paid Media Examples from

Rebecca Minkoff

Rebecca Minkoff
Rebecca Minkoff

Discover our new Spring collection of handbags, ready to wear, shoes, and more

Rebecca Minkoff

Rebecca Minkoff

Feed Ad from

Rebecca Minkoff

Rebecca Minkoff
Rebecca Minkoff

Discover our new Spring collection of handbags, ready to wear, shoes, and more

Rebecca Minkoff

Rebecca Minkoff

Feed Ad from

Rebecca Minkoff

Rebecca Minkoff
Rebecca Minkoff

Discover our new Spring collection of handbags, ready to wear, shoes, and more

Rebecca Minkoff

Rebecca Minkoff

Feed Ad from

Rebecca Minkoff

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.rebeccaminkoff.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Rebecca Minkoff
domain SEO authority.

It shows the power of
Rebecca Minkoff
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.rebeccaminkoff.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.rebeccaminkoff.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.rebeccaminkoff.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.rebeccaminkoff.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

95084
One of the most important metrics for
Rebecca Minkoff
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
21097
) and their Domain Rating.

Total Keywords

21097
Why does this matter for
Rebecca Minkoff
SEO strategy? 

This is the total number of keywords where 
Rebecca Minkoff
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8110
The total number of domain who have a link to  
Rebecca Minkoff
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

398251
What's a backlink? A link from another domain that redirect to  
Rebecca Minkoff
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

375801

Backlinks NoFollow

50880

Backlinks Redirect

2946

Backlinks Images

51489

Backlinks Frame

5

Backlinks Form

14512

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

More details →
Narvar

Narvar

eCommerce shipping tracking visibility system.

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →
Tatari

Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

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Rebecca Minkoff

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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Related Industries

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

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brands overview

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brands →

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