Here are some marketing takeaways for Rhone.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Rhone could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .
Fun fact - they're using emojis in 44823% of their emails - the main ones they use are 🚨 🔥 👀 🤩 🏆 😍.
We display here a overview of Rhone email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Best of May' and 'Get Your Swim On'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://www.rhone.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Rhone
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Rhone
gets a score of
-1.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Ometria
Most common words
A - Fresh - New - Look - Say - From
Emoji use in subject lines
Most popular emojis
🚨 - 🔥 - 👀 - 🤩 - 🏆 - 😍
🚨 - 🔥 - 👀 - 🤩 - 🏆 - 😍
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The Best of May
Email from
Rhone
Get Your Swim On
Email from
Rhone
Proud to Announce: Worthy X Rhone
Email from
Rhone
The Swift Short uses our lightest fabric, maximizing your performance whether you're on the trail or pounding the pavement.
Feed Ad from
Rhone
The Mako Short has four-way stretch, quick drying DWR fabric making it the only active short you'll ever need!
Feed Ad from
Rhone
Our Towel Terry Collection integrates luxury and versatility to get you from the poolside to strolling around town
Feed Ad from
Rhone
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.
Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.
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Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.
