On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Ring.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Ring improve their open rate, especially on mobile devices.
We display here a overview of Ring email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'Safety First: Please Verify Your Email' and 'We've updated Ring's Terms of Service'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://ring.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Ring
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Ring
gets a score of
-5.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Ring - s - Terms - of - Safety - We
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Safety First: Please Verify Your Email
Email from
Ring
We've updated Ring's Terms of Service
Email from
Ring
Email from
Ring
Économisez intelligemment sur les caméras de surveillance
Feed Ad from
Ring
Stay close to your pets from anywhere.
Feed Ad from
Ring
Feed Ad from
Ring
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →Shopify Plus
Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
shop
More details →
Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →
Sendgrid
SendGrid's cloud-based email infrastructure provides businesses with email delivery management.
mx
More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Semrush and Similarweb are two of the most popular competitive analysis tools out there but they have clear differences. Learn which one is the best platform for your business and their corresponding pros and cons.
If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources.
Do you still sign up for your competitors' email newsletters? Spying on what your competitors are doing with their emails doesn't have to be tedious. That’s why Panoramata has a dedicated search engine for email newsletters, so you can plan email campaigns ten times faster and find inspiration in one place.
