Roomify
Marketing Strategy Breakdown

Logo of
Roomify
An overview of
Roomify
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Roomify
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Roomify, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Roomify team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.18% of their emails - the main ones they use are 👌🏽 📖.

On Panoramata, we gather and analyze the entire Roomify email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'It looks like you forgot something.' and 'Complete your Purchase'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://www.roomify.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Roomify
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Roomify

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1510.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Roomify

 gets a score of

1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

details - Easy - Peasy. - Let - Complete - Story

Emoji use in subject lines

18.18
% of subject lines have emojis

Most popular emojis

👌🏽 - 📖

👌🏽 - 📖

Let's take a moment to review their emoji use. They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Roomify

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Featured Email Marketing Assets from

Roomify

It looks like you forgot something.

It looks like you forgot something.

Email from

Roomify

Complete your Purchase

Complete your Purchase

Email from

Roomify

Still can't decide?

Still can't decide?

Email from

Roomify

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Featured Ads and Paid Media Examples from

Roomify

Roomify
Roomify

Feed Ad from

Roomify

Roomify
Roomify

Feed Ad from

Roomify

Roomify
Roomify

Feed Ad from

Roomify

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.roomify.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Roomify
domain SEO authority.

It shows the power of
Roomify
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.roomify.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://www.roomify.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://www.roomify.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://www.roomify.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2087
One of the most important metrics for
Roomify
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
568
) and their Domain Rating.

Total Keywords

568
Why does this matter for
Roomify
SEO strategy? 

This is the total number of keywords where 
Roomify
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

359
The total number of domain who have a link to  
Roomify
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Roomify
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

More details →
POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

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