Here are some marketing takeaways for Rootless.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Rootless could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 👋🏽 🌎.
We display here a overview of Rootless email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'The science of seaweed is mind-boggling' and 'TODAY ONLY: 25% off all Starter Kits! 🌎'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 5 on https://www.getrootless.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Rootless
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Rootless
gets a score of
-1.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Kits - The - science - of - Welcome - so
Emoji use in subject lines
Most popular emojis
👋🏽 - 🌎
👋🏽 - 🌎
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The science of seaweed is mind-boggling
Email from
Rootless
TODAY ONLY: 25% off all Starter Kits! 🌎
Email from
Rootless
Move over kale
Email from
Rootless
SEA GREENS VS. LAND GREENSThe mightiest plant on earth comes from, yup, the sea! 🌊Just one Daily Bite goes a long way, thanks to seaweed, the most nutrient dense & diverse food on the planet. 🌱 Sea how it stacks up to land greens like kale and spinach. 🤯🙌
Feed Ad from
Rootless
We're pinching ourselves! Thank you, @bonappetit, for including us as one of the best ways to eat seaweed (and tap into all that nutritional goodness). ✨
Feed Ad from
Rootless
Studies show that nutrition from whole foods > nutrition from pills and powders. 🌱That's why we designed the Daily Bite with just unprocessed, whole, organic foods you can feel good about: sustainably sourced seaweed, nuts, dates, and seeds.
Feed Ad from
Rootless
Domain Rating
Estimated Traffic
Total Keywords
Domains
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Backlinks Form
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Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
