You're looking for Email Ecommerce Marketing data for Routinely? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Routinely team!
On Panoramata, we gather and analyze the entire Routinely email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, one of them was 'Thanks for signing up'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 34 on https://routinely.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Routinely
then?
With their average of
21
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Routinely
gets a score of
-5.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
up - signing - for - Thanks
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Thanks for signing up
Email from
Routinely
Email from
Routinely
Email from
Routinely
Je hebt niet nog meer producten nodig om je skingoals te behalen. Serums zijn de meest effectieve stap van een skincare routine, daarom hebben wij 13, pure, krachtige formules gebouwd om je huid precies te geven wat het nodig heeft. Klinisch bewezen resultaat, 100% vegan en cruelty fee, gemaakt in Zwitserland en bekroond met internationale beauty awards.
Feed Ad from
Routinely
Binnen 30 dagen jouw #skingoals behalen? Dat kan! Zo niet: dan betaal je niks. De 13 effectieve serums van Routinely gaan je daarbij helpen! Klinisch bewezen resultaat, 100% vegan en cruelty fee, gemaakt in Zwitserland en bekroond met internationale beauty awards.
Feed Ad from
Routinely
Geen idee welke producten goed zijn voor je huid? Doe nu de gratis huidtest en ontdek welke skincare routine het beste bij jou past.Routinely is een Nederlands / Belgisch skincare merk en onze producten zijn winnaars van de Dutch en Belgian Beauty Awards, klinisch bewezen, 100% vegan en cruelty free en gemaakt in Zwitserland. Ontdek onze krachtige serums, cleanser en moisturiser.
Feed Ad from
Routinely
Domain Rating
Estimated Traffic
Total Keywords
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Total Backlinks
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Backlinks Form
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