There’s a lot to learn from Saalt ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Saalt could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 20.0% of their emails - the main ones they use are 🏖️ 😊 💐.
On Panoramata, we gather and analyze the entire Saalt email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Saalt + you in Honolulu 🏖️' and 'Save up to 20% when you bundle plus a bonus mesh laundry bag.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://saalt.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Saalt
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Saalt
gets a score of
-3.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Here - s - to - you - We - is
Emoji use in subject lines
Most popular emojis
🏖️ - 😊 - 💐
🏖️ - 😊 - 💐
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Saalt + you in Honolulu 🏖️
Email from
Saalt
Save up to 20% when you bundle plus a bonus mesh laundry bag.
Email from
Saalt
Let's get Saalty at Sandy Beach
Email from
Saalt
Meet Saalt Wear, leak proof underwear that absorbs periods, bladder leaks, and more.Live life leak-free with the thinnest and driest leak proof and period underwear. Perfect for period days - or any day.
Feed Ad from
Saalt
Meet Saalt Wear, leak proof underwear that absorbs periods, bladder leaks, and more.Live life leak-free with the thinnest and driest leak proof and period underwear. Perfect for period days - or any day.
Feed Ad from
Saalt
Feels like clouds. ☁️ Works like whoa.Introducing the Thinnest, Most Comfortable Period Underwear You'll Ever Wear💧 Absorbs up to 3 pads and 4 tampons worth of flow. Whoa.🌿 Made out of dreamy soft TENCEL™, sustainably sourced from renewable beech wood.✔️ Replaces hundreds of pads!
Feed Ad from
Saalt
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them.
Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.
Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.
