Salt & Stone
Marketing Strategy Breakdown

Logo of
Salt & Stone
An overview of
Salt & Stone
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Salt & Stone
Ecommerce Marketing Strategy

Here are some marketing takeaways for Salt & Stone.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Salt & Stone could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.75% of their emails - the main ones they use are 🎾 ☀️ 🚿.

On Panoramata, we gather and analyze the entire Salt & Stone email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'For the Active Body 🎾' and 'Natural Deodorant Made for Sensitive Skin'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://www.saltandstone.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Salt & Stone
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Salt & Stone

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3829.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Salt & Stone

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Post-Workout - Body - Wash - Shop - It - to

Emoji use in subject lines

18.75
% of subject lines have emojis

Most popular emojis

🎾 - ☀️ - 🚿

🎾 - ☀️ - 🚿

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Salt & Stone

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Featured Email Marketing Assets from

Salt & Stone

For the Active Body 🎾

For the Active Body 🎾

Email from

Salt & Stone

Natural Deodorant Made for Sensitive Skin

Natural Deodorant Made for Sensitive Skin

Email from

Salt & Stone

Lightweight Sheer Daily Mineral SPF 40 ☀️

Lightweight Sheer Daily Mineral SPF 40 ☀️

Email from

Salt & Stone

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Featured Ads and Paid Media Examples from

Salt & Stone

Salt & Stone
Salt & Stone

Feed Ad from

Salt & Stone

Salt & Stone
Salt & Stone

Feed Ad from

Salt & Stone

Salt & Stone
Salt & Stone

Feed Ad from

Salt & Stone

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.saltandstone.com/

Domain Rating

43
This is the overall metric that matters most, as it sets
Salt & Stone
domain SEO authority.

It shows the power of
Salt & Stone
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.saltandstone.com/
, as their domain authority is
43
, their score can be considered under average.

Here, for
https://www.saltandstone.com/
, as their domain authority is
43
, their score can be considered average.

Here, for
https://www.saltandstone.com/
, as their domain authority is
43
, their score can be considered pretty good! 🙌

Here, for
https://www.saltandstone.com/
, as their domain authority is
43
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8847
One of the most important metrics for
Salt & Stone
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2094
) and their Domain Rating.

Total Keywords

2094
Why does this matter for
Salt & Stone
SEO strategy? 

This is the total number of keywords where 
Salt & Stone
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

547
The total number of domain who have a link to  
Salt & Stone
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1927
What's a backlink? A link from another domain that redirect to  
Salt & Stone
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1903

Backlinks NoFollow

955

Backlinks Redirect

13

Backlinks Images

462

Backlinks Frame

0

Backlinks Form

11

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Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Shopify Conversions

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Shopify

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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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Shopify Custom Theme

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This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

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Shopify Pay - PCI compliant end to end payment solution from Shopify.

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