Seed
Marketing Strategy Breakdown

Logo of
Seed
An overview of
Seed
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Seed
Ecommerce Marketing Strategy

You can access here some of the data we collect on Seed ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Seed could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are 💩 👋 🤓 🎁.

On Panoramata, we gather and analyze the entire Seed email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'A '30ft' Long Email' and 'Hello Superorganism 👋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://seed.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Seed
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Seed

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7533.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Seed

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Superorganism - JUST - DROPPED - Limited - And - read)

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

💩 - 👋 - 🤓 - 🎁

💩 - 👋 - 🤓 - 🎁

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Seed

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Featured Email Marketing Assets from

Seed

A '30ft' Long Email

A '30ft' Long Email

Email from

Seed

Hello Superorganism 👋

Hello Superorganism 👋

Email from

Seed

Introducing PDS-08™ a synbiotic for kids

Introducing PDS-08™ a synbiotic for kids

Email from

Seed

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Featured Ads and Paid Media Examples from

Seed

Seed
Seed

Feed Ad from

Seed

Seed
Seed

Feed Ad from

Seed

Seed
Seed

Feed Ad from

Seed

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://seed.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Seed
domain SEO authority.

It shows the power of
Seed
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://seed.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://seed.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://seed.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://seed.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

59510
One of the most important metrics for
Seed
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5969
) and their Domain Rating.

Total Keywords

5969
Why does this matter for
Seed
SEO strategy? 

This is the total number of keywords where 
Seed
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1127
The total number of domain who have a link to  
Seed
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

71208
What's a backlink? A link from another domain that redirect to  
Seed
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

71080

Backlinks NoFollow

7716

Backlinks Redirect

63

Backlinks Images

1474

Backlinks Frame

2

Backlinks Form

40

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We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

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Ads monitoring

Track and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Disqus

Disqus

The webwide discussion community where you carry your conversations with you.

widgets

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

More details →

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Seed

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, all in one"
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, all in one"
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in 5'"
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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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