There’s a lot to learn from Sisters Republic - FR ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Sisters Republic - FR could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 📣 ☀️ 😊 ❌ 🌎 🩸.
On Panoramata, we gather and analyze the entire Sisters Republic - FR email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Shoppe ta dose de (ré)confort' and 'Nouveau : le maillot de bain menstruel ! ☀️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.sistersrepublic.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Sisters Republic - FR
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Sisters Republic - FR
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
aux - tabous - et - aux - Tu - C'est
Emoji use in subject lines
Most popular emojis
📣 - ☀️ - 😊 - ❌ - 🌎 - 🩸
📣 - ☀️ - 😊 - ❌ - 🌎 - 🩸
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Shoppe ta dose de (ré)confort
Email from
Sisters Republic - FR
Nouveau : le maillot de bain menstruel ! ☀️
Email from
Sisters Republic - FR
Stop aux tabous et aux stigmatisations ! ❌
Email from
Sisters Republic - FR
Nos règles durent en moyenne 6 jours par mois, soit 20% de notre temps ! Il est temps de reprendre le pouvoir et de kiffer ! Une seule culotte fait économiser 2275 tampons 😮 Nos culottes sont : 100% légères 100% absorbantes & confortables 100% lavables & écolo 0 fuites 0 odeurs 0 sensation d'humidité Avec du coton bio
Feed Ad from
Sisters Republic - FR
Nos règles durent en moyenne 6 jours par mois, soit 20% de notre temps ! Il est temps de reprendre le pouvoir et de kiffer ! Une seule culotte fait économiser 2275 tampons 😮 Nos culottes sont : 100% légères 100% absorbantes & confortables 100% lavables & écolo 0 fuites 0 odeurs 0 sensation d'humidité Avec du coton bio
Feed Ad from
Sisters Republic - FR
Nos règles durent en moyenne 6 jours par mois, soit 20% de notre temps ! Il est temps de reprendre le pouvoir et de kiffer ! Une seule culotte fait économiser 2275 tampons 😮Nos culottes sont :100% légères100% absorbantes & confortables 100% lavables & écolo0 fuites0 odeurs0 sensation d'humiditéAvec du coton bio
Feed Ad from
Sisters Republic - FR
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions.
Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.
