We'll explore here some marketing assets of SkinnyDip , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the SkinnyDip team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 👀 💸 🔥 ✨ 💖 🎉.
On Panoramata, we gather and analyze the entire SkinnyDip email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'It's giving 70s vibes 👀🕺' and 'New arrivals 👀✨'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.skinnydiplondon.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
SkinnyDip
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
SkinnyDip
gets a score of
-2.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
x - Skinnydip - 30% - OFF: - Feeling - As
Emoji use in subject lines
Most popular emojis
👀 - 💸 - 🔥 - ✨ - 💖 - 🎉
👀 - 💸 - 🔥 - ✨ - 💖 - 🎉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
It's giving 70s vibes 👀🕺
Email from
SkinnyDip
New arrivals 👀✨
Email from
SkinnyDip
FREE UK DELIVERY! 👑👑👑
Email from
SkinnyDip
Feed Ad from
SkinnyDip
Feed Ad from
SkinnyDip
Feed Ad from
SkinnyDip
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klevu
Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Klarna
Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.
payment
More details →
Nosto
Nosto enables online retailers to deliver their customers a personalized shopping experience.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business.
![15 Best Email Marketing Platforms for Your Ecommerce Store [Free & Paid]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/653a8697b2ac964188c6dfc7_woman%20received%20a%20letter%20at%20work.png)
With the uptick in travel comes the need for good luggage, an item that was once merely functional and meant to transport belongings but has now transformed into a style statement and marker of innovation and convenience. Marketing luggage and travel accessories requires a well-thought-out plan to stay ahead of the competition. We've packed up seven key ways to effectively showcase your unique selling points and target the right customer segments.
You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.
