St. Tropez
Marketing Strategy Breakdown

Logo of
St. Tropez
An overview of
St. Tropez
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

St. Tropez
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand St. Tropez ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! St. Tropez could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 9.84% of their emails - the main ones they use are 💙 👜 🌟 🎁 ⏰ 🖤.

We display here a overview of St. Tropez email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Explore our last chance to buy products' and 'Enjoy our Easter Treat!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://us.sttropeztan.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

St. Tropez
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

St. Tropez

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

698.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

St. Tropez

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

FREE - gift - Don't - miss - Explore - You

Emoji use in subject lines

9.84
% of subject lines have emojis

Most popular emojis

💙 - 👜 - 🌟 - 🎁 - ⏰ - 🖤

💙 - 👜 - 🌟 - 🎁 - ⏰ - 🖤

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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St. Tropez

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Featured Email Marketing Assets from

St. Tropez

Explore our last chance to buy products

Explore our last chance to buy products

Email from

St. Tropez

Enjoy our Easter Treat!

Enjoy our Easter Treat!

Email from

St. Tropez

Bank Holiday Sale!

Bank Holiday Sale!

Email from

St. Tropez

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Featured Ads and Paid Media Examples from

St. Tropez

St. Tropez
St. Tropez

Feed Ad from

St. Tropez

St. Tropez
St. Tropez

Feed Ad from

St. Tropez

St. Tropez
St. Tropez

Feed Ad from

St. Tropez

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.sttropeztan.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
St. Tropez
domain SEO authority.

It shows the power of
St. Tropez
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.sttropeztan.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://us.sttropeztan.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://us.sttropeztan.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://us.sttropeztan.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

46041
One of the most important metrics for
St. Tropez
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10332
) and their Domain Rating.

Total Keywords

10332
Why does this matter for
St. Tropez
SEO strategy? 

This is the total number of keywords where 
St. Tropez
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1688
The total number of domain who have a link to  
St. Tropez
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
St. Tropez
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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